Every week, I scan dozens (sometimes dozens of dozens) of articles about social media and PR and, occasionally, random trends. I bookmark and forward and catalogue all of these great articles, but I haven’t been great about sharing them regularly…until now. With that introduction, we’re launching a new feature called What I’m Reading Right Now.

The Big Money Facebook 50
I’m generally intrigued by all of Slate’s lists, and one of their sub-sections, The Big Money team – which focuses on readable, approachable “money” topics – has quickly proved they live up to Slate’s impressive standards. Their list of brands doing well on Facebook gives some great ideas and a few surprises.

There’s an App for That: Mobile is the Next Frontier for Brand Engagement
Hopefully not a surprise to anyone working in social media, Brian Solis’ post on mobile’s increasing integration into social media applications and platforms gives some great examples of “what’s next.”

How to Use Twitter Lists to Create Reputation Management Problems
Michael Gray’s post on the potentially evil use of Twitter to damage brands was fascinating and made me rethink a few strategies.

Google Adds Live Updates to Results
The article everyone is reading right now.