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Eddie Bauer Warms Up the Astor Center with Summer 2010 Collection

New York’s still amidst winter’s icy grip, and even though other parts of the country are buried in two-plus feet of snow (with more on the way!), Eddie Bauer brought its Summer 2010 collection to NYC’s Astor Center. With its rustic brick interior and spacious setting, the Astor Center was the perfect locale to show off some of Eddie Bauer’s latest and greatest.

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There was no gear on display but there was no shortage of product to offer the editors who braved the chill to check out the warm-weather gear. For the ladies, summer is all about layering! Inspired by Eddie’s home region of the Pacific Northwest, colorful cardigans ideal for cool summer nights in the San Juan Islands created a candy-colored display.

Also a big trend in the latest collection: crinkle! Perfect for those of us who can’t stand ironing (‘cause who really loves it anyway?), this no-fuss detail is all over Eddie Bauer’s latest collection, whether it’s in a scarf or on one of the brand’s fresh and fun printed crinkle dresses. If you’re not one for dresses, then you’ll definitely appreciate Eddie Bauer’s Linen Beach Short. The summer-friendly material is a no-brainer when the temperature’s climbing.

For the guys, the classic polo was an overall favorite for editors. The Island Wash was a huge hit with visiting editors, who loved weathered look. They loved the soft cotton pique and marveled at its lightweight feel and impressive price point. Another classic for any guy’s wardrobe, cargos are effortless summer favorites that go with almost anything.

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You can’t have an Eddie Bauer showroom without paying homage to the founder’s adventurous spirit! Adventure travel was an overarching theme, and with state-of-the-art materials such as Travex, the new Travex Lite fabric (sorry girls, it’s currently available only for guys), and moisture-wicking Cocona, Eddie Bauer makes traveling and getting outdoors comfortable and effortless.

The overall feedback from editors was overwhelmingly positive. The bright colors were a welcome departure from winter grays, and many editors requested samples as soon as possible! To see what Eddie Bauer’s currently offering, check out the brand’s Web site at www.eddiebauer.com.

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