This past weekend, music artists, die-hard fans and industry veterans alike flocked to Austin, TX for the music portion of the annual SXSW Festival. Not to miss out on the fun, the Airwalk and TPR crew headed down for the festivities, particularly to take part in the Carrera Escape Lounge. Local eatery The Cedar Door was completely transformed into a hotspot for performers to chill out, away from the nonstop action on 6th street. Located a few blocks away from downtown 6th Street where many live shows took place, with unrelenting fans packed into bars wall-to-wall – the Escape Lounge served as a laid-back locale where attendees could grab a meal, sip a cold beverage, get a tattoo (seriously!) and most importantly grab a pair of Airwalks!

Alongside Carrera eyewear and Alternative Apparel, Airwalk brought an array of men’s, women’s and kids footwear sure to appeal to any taste or style. Also on hand: old-school, original reissues! The Prototype, Vic and The One were available for gifting; you can imagine the pleasantly surprised faces of ‘90s skaters who rocked the originals when they were only in middle school. Many lounge-goers were also impressed with the selection of children’s sneakers, jumping at the opportunity to bring back a treat for their sons and daughters.

Airwalk kicks were enjoyed by many, including (but certainly not limited to): chart-topper Macy Gray, super producer/DJ Diplo, up-and-coming crooner Theophilus London, DJ Steve Aoki, hip-hop group U-N-I, red carpet regular Taryn Manning and many others. Also on hand: winners of Airwalk’s viral Unsigned Hero competition, Audible Mainframe. The California-based band played the SPIN and MusicGorilla.com showcases, performing at legendary venue Stubb’s amongst others.

All in all, it was a super successful event for everyone involved! Be sure to keep your eyes on the feet of those crowd favorites  who swung by the Lounge the next time you see a shot of them in public – they’re likely to be rocking their Airwalks! Until next year…