It’s barely the beginning of May, but in the editorial world it’s already autumn! Eddie Bauer’s Fall 2010 collection made its debut last week; the brand held its showroom on April 21st and April 22nd at New York City’s Astor Center. The theme of this season’s showroom was ‘Alaska,’ paying homage to Eddie’s strong roots in the state. While the connection between Eddie and Alaska may not be obvious at first, you might be surprised to learn that many of Eddie’s customers back in the 1920s were residents or frequent visitors of Alaska. Another fun fact: Eddie’s first published catalog in 1945 was dubbed, “Eddie Bauer Alaska Outfitter.” Eddie then went on to outfit Alaskan oilfield crews and miners.

Ninety years after the first store opened in downtown Seattle, the brand is still going strong! The Fall collection was no different: with the array of looks and pieces on display, there was something to pique every attendee’s interests. An easy favorite: Eddie Bauer’s revamped denim collection! The preview displayed the updated washes and new fits (more body-conscious, modern fits for the ladies) that will hit shelves this fall.

As always, Eddie Bauer’s sweaters were wildly popular! Tribal-inspired patterns and warm autumn hues were just what editors were seeking to feature in their upcoming Fall issues. Paired with Eddie Bauer’s own vintage-inspired boot styles, the rugged feminine looks were noted by many editors, who loved the military influence—a hot trend from the Fall 2010 runways!

Another hot trend on display: denim on denim! We’re not talking about the ‘90s version of this fashion faux-pas. It’s been updated, and Eddie Bauer’s looks were right on point to illustrate how to pull the look off. (Here’s a tip: don’t pair a jean shirt and pants of the same wash at once! Try the light/dark combo.) And, of course, you can’t have an Eddie Bauer showroom without some Heritage to show! Known for its authentic American roots, the aviation-rooted looks for men drew the eyes and compliments of many.

Overall, the showroom was a huge success, with editors attending from Esquire, Antenna, Fitness, Family Circle, MTV, National Geographic Online, and more! If you’re eager to check out the rest of the Fall preview, be sure to check out the write-up on the WWD Web site!