While most people flee to the beach to soak up the sun, we at Turner PR New York escape the heat of the Manhattan summer by cranking up the air conditioning and dreaming of white mountains and winter escapades.

A couple weeks back, in the midst of the summer heat wave, others had the same idea. The SnowSports Industries America (SIA) hosted a Summer Snowdown Showroom which showcased the collections of some of the top brands in winter gear and apparel. We were there to show off the awesome new lines from Obermeyer: 4-way stretch performance fabrics, flattering down, faux fur accents, formidable kiddy buntings … you name it! Editors from countless media outlets got a chance to escape the heat and dream of powdered doughnuts, too, while sauntering from booth to booth and checking out the sampling of collections for Winter 2010-11.

As the successful event came to a close, the Snowdown winter wonderland was sadly packed up and put away until a later (cooler) date, and visitors had to face the reality of the summer rain showers and humid weather once again … but it was certainly cool while it lasted!