3 Ways Public Relations Pros Can Embrace the New Facebook
All of the changes announced Thursday by Facebook, means PR types need to re-evaluate how we use it. If you haven’t upgraded to Timeline yet (and you should) you can do it here. With these changes, there’s more pressure to come up with new ways to reach the huge 800 million FB audience.
- Forget about “like.” It used to be easy enough to get Facebook’s users to “like” a brand, story, blog, etc. Now you’ll have verbs and nouns. Once, everyone starts using the new Facebook the goal will be to get users to engage you. “Ben is reading, 3 Ways PR Can Embrace the new Facebook on Spin Kitchen.”
- Ok, don’t totally forget about “like.” The trivial news will be in the side Ticker. For most Facebook users, this is stuff no one cares about much. However, as PR pro you need to pay attention. I have lots of media friends on Facebook and that little update of where someone is or something they “like” might just be a lead. The new Facebook means you’ll know more about your friends and audience.
- Keep your page clean. With “OpenGraph” once you authorize an app once, that’s it, full control of shared info. For example, if you connect to Netflix, you might not want everyone to know that you watch Porky’s every Friday night.
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