TURNER PR PRESENTS THE WEEKLY DOWNLOAD 4.13.2012
No reason to feel unlucky on this Friday the 13th when you’ve got the Turner Team rounding up the top social media stories for the week. The biggest story was Facebook’s purchase of Instagram for $1 Billion but there was a lot of other news worth a click: improved social sharing on TripAdvisor, Google + redesign and a scandalous Facebook-like campaign all caught our eye.
Facebook Buys Instagram: What it Means for Social Media
On Monday the social networking giant, Facebook, reached an agreement to buy our favorite photo app, Instagram, for $1 billion in cash and stock. Sure, Zuckerberg said Facebook doesn’t “plan on doing many more of these, if any at all,” but we are a little apprehensive. To read more of how this buyout affects the rest of the social media sphere see our post on Turner PR’s SpinKitchen.
TripAdvisor Gets a Little More Social
TripAdvisor already has one of the top 25 most popular apps on Facebook, and now it’s doing an even deeper level of integration on its homepage to surface more relevant reviews. The travel site is launching a new Friend of a Friend feature today, allowing users to see if a hotel has been reviewed byFacebook friends and their friends’ friends. It’s sort of like playing the Kevin Bacon game, but instead of six degrees of separation, TripAdvisor is only using one.
Google + Redesign
Google+ announced earlier this week it will bemaking a few updates and streamlining a lagging platform. Some of the design elements included in the update echo Facebook Timeline, such as a cover photo that sprawls across the top of the profile and bigger photo and video displays. Others, like a customizable navigation ribbon that now runs along the left side of all pages, are new to mainstream social media. In addition to prettying up its look and improving navigation features, Google made efforts to better highlight some of Plus’s pre-existing features.
Model will Strip for Facebook Likes
Sure, we may have considered this classy idea ourselves, but Stüssy, beat us to it: trading up Facebook Likes for a strip tease on the social network. The campaign’s promise: “The more likes, the more clothes come off.” Before you start jumping on the provocative bandwagon remember that Facebook has a low tolerance of sexually explicit content especially if you are using it to get likes. Ultimately, you could run the risk of getting your page shut down.Or so we’ve heard.