Turner PR Presents the Weekly Download: 5.25.2012
With Memorial Day weekend knocking at our door, here’s a round up of some of the notable social media stories this past week. From our own plans to Target’s new social/retail integration, we aren’t lacking in stories. Happy Friday and Happy Memorial Day from all of us at Turner PR!
Tweets vs. Phone Calls
Traveling over the weekend and have a customer service issue? Tweet it! More and more people are turning to social media to solve their customer service issues; younger generations might not ever use a call center. Now is the time for businesses to have a plan for attack!
Coke Launches Celebrity Tumblr Themes
BBQs are not complete without some Coca-Cola and now you won’t miss the tasty beverage on Tumblr either. Coke partnered with “A-listers” to launch the first-evercelebrity-designed themes for Tumblr
, the brand’s latest outreach to the teen audience. Smart move considering more than 11 million teen bloggers spend an average of nearly 40 minutes per day on Tumblr.
The Speed of Social Media Campaigns
There are going to be several people boycotting the snack brand, Pop Chips, over Memorial Day weekend after their recent failed campaign launched this Wednesday. Moments after it’s launch, disgruntle fans took to social media to voice their opinions about the brand’s “president of pop culture,” Aston Kutcher as he portrayed four caricatures on a parody dating show.
Target Rolls Out Shopkick Intergration Nationwide
Shopping for BBQ essentials at Target? You might want to take advantage of their new partnership with shopkick
, which uses smartphones to give stores and brands a new way to interact with shoppers. Scanning specific products earn “kicks,” which can be redeemed for gift cards, deals, and other rewards.
TPR’s Memorial Day Plans
Three-day weekends are a travelers dream. And not to brag, but we rock at long weekends. Check out the plans of the crew in Denver.