Turner PR Presents the Weekly Download: 8.17.2012
August is here and that means one thing: Back-to-School. This week’s Download brings the top digital stories from BTS shopping trends to Google schooling traditional newspaper ads.
With the back-to-school shopping season upon us, it’s no surprise that more consumers than ever are flocking to the Internet to make purchases for the upcoming year. According to the National Retail Federation (NRF), those that use the web to shop for back-to-school supplies spend 27% more — for a total of $874 — compared to the average shopper ($688). Another reason to keep those ecomm sites as user-friendly as possible.
Following partnerships with Macy’s, Target and American Eagle, Shopkick announced yet another major retail partner for its loyalty rewards program: CVS/pharmacy. The pharmacy chain is pilot testing Shopkick in 150 San Francisco Bay Area locations and is jump-starting the partnership by offering users $5 in spending credit just for walking into a store. Perfect timing for pencil and notebook shopping.
Facebook is testing a News Feed version of its page post ad format which will allow advertisers to reach a broader audience than their own fans and friends of fans. This ad unit will look just like a post from a page except it will include a “Like Page” button in the top right corner and the word “sponsored” at the bottom, according to a screenshot provided by Facebook. Looks like Facebook is making efforts to cater to the needs of higher spending advertisers.
On Thursday, Canada’s Globe and Mail newspaper ran a print ad for Google’s (directly competitive) search advertising business. The ad reads, “You know who needs a haircut? People searching for a haircut. Maybe that’s why ads on Google work.” Looks like Google just schooled those traditional advertisers on the 101 of online ad buys.