5 Different Ways to Pitch the Same Thing

Posted by on Mar 7, 2013 in TurnerPR

The biggest mistake a publicist can make is using the same pitch for an entire media list…people, this doesn’t work. Editors and writers know all the cues to decipher a mass pitch. They will immediately delete your email from their overly crowded inbox unless you specifically tailor the pitch for them. Personalizing a pitch based on your relationship with an editor or past articles he/she has written is great, but the key word here is ANGLE. Creating different...

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Introducing #ShowStyle: The Best Fashion From the Trade Show Floor

Posted by on Feb 4, 2013 in TurnerPR

Take it from someone who has about 1,286,926 trade shows under her belt…these babies produce some interesting fashion decisions. Between the good, the bad and the straight up absurd, I’ve seen some pretty excellent getups on the trade show floor. And now that our repertoire of shows includes streetwear, outdoor goods, ski gear and equestrian apparel  to name a few, it’s fun to see the stellar style choices that go along with each one. Kicking off with our dear SIA,...

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Is It Time to Ski Yet? 2012-13 Ski Trends to Get You Amped!

Posted by on Nov 1, 2012 in TurnerPR

With the first Denver snowfall of the season officially complete, I’ve never been more ready to kick off the ski season. Or wait, was it the first snowfall that got me psyched or was it creating a 137-page slideshow of snow press coverage that did it? Or was it the 3-minute ski film I was editing? Or maybe it was talking to hundreds of media in the last three weeks about my recommendations in ski gear and resources? I can’t decide. The point is…I’m ready. And here...

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