In May I was contacted by The Association of Hole in the Wall Camps, a global family of camps and programs that change the lives of kids living with life-threatening medical conditions. They were looking for help to raise awareness on their camps, their targets were young professionals. Seeing that my brother and I had raised $40,000 over the last two years for Hole in the Wall, they knew we were well-versed in what they do. Being in Public Relations didn’t hurt either; they knew I could get the word out and folks flocking to the event!

Hole in the Wall Camps’ mission is to serve as many children as possible – one smiling camper at a time. In order for our guests to feel the passion and determination of the association, we needed to be sure the venue was accommodating and the spirit of the camps was felt. Working with a great team, we were able to seal Mad 46, the rooftop of the Roosevelt Hotel in midtown NYC as well as singer/song writer Julia Ilowiecki for the entertainment.

The event was a huge hit! We had aimed to get 75-100 people through the door and to our relief there were over 150 people within the first hour. With such an engrossed audience, we were able to meet with guests and provide them with information on the association. We showed a slideshow on the camps and the CEO of Hole in the Wall Camps prepared a speech to enlighten the crowd and educate them on everything they do.

It felt amazing to put on such a successful event with the team at Hole in the Wall Camps. Thanks to those who came!

National bike month is sweeping the country. The reality is that most of us New Yorkers wake up and stumble to our bus stop, eyes more or less shut until coffee hits our lips. If the bus is not your mode of transportation, chances are you take the subway to work and leave the Huffy to rust.

Each year, the Department of Transportation and Transportation Alternatives team up to bring Bike Month NYC, a city-wide campaign to promote the joys of cycling in New York City, including over 200 rides, workshops, races and events throughout the month. Before getting all giddy and jumping on your bike, be sure to read through all of the Biking Rules … and always wear your helmet.

There are many benefits to biking your drive and dedicating a month to transition your commute – at the very least, it will peel you away from the subway and allow your eyes to appreciate what the city has above ground!

There was no gear on display but there was no shortage of product to offer the editors who braved the chill to check out the warm-weather gear. For the ladies, summer is all about layering! Inspired by Eddie’s home region of the Pacific Northwest, colorful cardigans ideal for cool summer nights in the San Juan Islands created a candy-colored display.

Also a big trend in the latest collection: crinkle! Perfect for those of us who can’t stand ironing (‘cause who really loves it anyway?), this no-fuss detail is all over Eddie Bauer’s latest collection, whether it’s in a scarf or on one of the brand’s fresh and fun printed crinkle dresses. If you’re not one for dresses, then you’ll definitely appreciate Eddie Bauer’s Linen Beach Short. The summer-friendly material is a no-brainer when the temperature’s climbing.

For the guys, the classic polo was an overall favorite for editors. The Island Wash was a huge hit with visiting editors, who loved weathered look. They loved the soft cotton pique and marveled at its lightweight feel and impressive price point. Another classic for any guy’s wardrobe, cargos are effortless summer favorites that go with almost anything.

You can’t have an Eddie Bauer showroom without paying homage to the founder’s adventurous spirit! Adventure travel was an overarching theme, and with state-of-the-art materials such as Travex, the new Travex Lite fabric (sorry girls, it’s currently available only for guys), and moisture-wicking Cocona, Eddie Bauer makes traveling and getting outdoors comfortable and effortless.

The overall feedback from editors was overwhelmingly positive. The bright colors were a welcome departure from winter grays, and many editors requested samples as soon as possible! To see what Eddie Bauer’s currently offering, check out the brand’s Web site at www.eddiebauer.com.

Aside from stellar weather, random celeb sightings and brilliant films, we fancied the locals and chose to take a pic with Mustafa the moose:

Bazi combines all eight of them into a single free radical fighting, vitamin and mineral-enriched formula.

Turner PR looks forward to educating the media and public on this positive brand and all of its inspiring stories.

We showed up at NYC’s top Morning Show, wide-eyed and bushy-tailed at 6am, with 8 new looks for men and women.

The men flaunted K-Swiss styles similar to those worn by Mardy Fish and Tommy Haas this year as well as favorites by Prince.

The ladies took to the green astro-turf carpet in Wilson’s Aerotech apparel all the while holding Federer’s racquet of choice by Babolat.

The segment was a slum dunk (wrong sport but I couldn’t resist) and showed just how talented our team can be from the office desk to the fashion runway. I enjoyed every minute of commentations and am already brainstorming our next segment.

Thanks to CW11, Prince, Wilson, Polo Ralph Lauren and K-Swiss as well as all 8 stellar models.