All of the changes announced Thursday by Facebook, means PR types need to re-evaluate how we use it.  If you haven’t upgraded to Timeline yet (and you should) you can do it here. With these changes, there’s more pressure to come up with new ways to reach the huge 800 million FB audience. Forget about “like.”  It used to be easy enough to get Facebook’s users to “like” a brand,

If you enjoy the occasional happy hour at your local dive, you’ll know this feeling. Immediately, as you walk into that place of solace, your eyes are drawn to bar confirming that your favorite bartender is working. You lock and eyes and just as you let out that sigh of relief, you’re libation is waiting, and your brain along with your taste buds just confirmed its going to be a

Every time I’m at the airport everyone around me is stressed and hurried.  Why?  Seriously, why do that to yourself? People are in such a hurry to get somewhere that they forget that they ARE somewhere.  Airports have everything: bars, restaurants, coffee shops, stores, and bars – yeah, I said that twice.  It’s a chance to experience cultures from around the globe in one place. 1. Bars. Sit down grab

So you’re in PR, but this whole tweet thing isn’t quite working for you.  You’re on it; you tweet, but those big shot media folks that you really want to follow you back – and maybe even retweet a 140 character bad ass pitch – just don’t see you.  Get on Google +. According to CNET, “Google+ may have grabbed as many as 18 million users just three weeks after