By Sarah LaRosa on Nov 28, 2011 in Uncategorized | View Comments
I have many strong suits, but I’ll admit it – the kitchen is not my forte. The most complicated dishes I make are toast and cereal, and no matter how many times I’ve been taught to use a coffee machine, I still haven’t mastered the art – even though I am a caffeine fanatic! Which [...]
By Sarah LaRosa on Sep 21, 2011 in Uncategorized | View Comments
The scene: Southern California, in the mid ‘80s. The action sports industry wasn’t yet established, and skateboarding was in its nascent days, a localized movement that would eventually become a worldwide phenomenon. Airwalk was one of the first brands on the scene, established in 1986 at a son’s request that his father create sneakers specifically [...]
By Sarah LaRosa on Aug 17, 2011 in Uncategorized | View Comments
On Wednesday, August 3, tastemakers and editors alike headed to Manhattan’s uber-hip eatery The Smile to preview the second edition of the Levi’s Workwear by Filson collection. (The latest iteration hit stores the very next Monday – August 8.) The rainy weather couldn’t stop enthusiasts from trekking downtown after the workday concluded! The rustic, down-home vibe [...]
By Sarah LaRosa on Jun 21, 2011 in Uncategorized | View Comments
Sunday, June 12 marked the premiere of cutting-edge 3D skate film Unbeleafable, a Ty Evans-directed film short produced by the Levi’s Film Workshop in partnership with GIRL Skateboards. Held at the Downtown Independent Theater in downtown Los Angeles, the premiere marked the culmination of the Workshop’s skate programming. The Levi’s Film Workshop opened to the [...]
By Sarah LaRosa on Apr 22, 2011 in Uncategorized | View Comments
At Turner PR, we’re always looking to try new things and experience an adventure – after all, we want to live and breathe the lifestyles that our clients embody. I recently got back into yoga, and it just so happens that I also received my daily Refinery 29 newsletter which documented “8 Alternative Fitness Classes [...]
By Sarah LaRosa on Dec 8, 2010 in Uncategorized | View Comments
It’s December, which means the holiday season is in full swing – and while the mere site of carolers, Christmas trees and decorated Macy’s windows can easily put anyone in a cheerful mood, there’s still one aspect of the season you may be dreading: gift shopping! Yes, getting goodies for your loved ones can be [...]
By Sarah LaRosa on Oct 29, 2010 in Uncategorized | View Comments
Last night marked the official launch of a new addition to the TPR client roster, Above the Rim. Held at Good Units of New York City’s Hudson Hotel, the event was packed with tastemakers and basketball enthusiasts (and players) alike. Guests enjoyed cocktails provided by Belvedere and Red Stripe Light while they checked out the [...]
By Sarah LaRosa on Jul 9, 2010 in Uncategorized | View Comments
Seeing as this is a blog, it’s only appropriate to address one of my personal favorite subjects: fashion blogs … and the bloggers behind them! After the workday when many others I know are comfortably nestled in front of their televisions, I entrench myself in the fashion blogosphere. I find it fascinating to see how [...]
By Sarah LaRosa on Apr 30, 2010 in Uncategorized | View Comments
It’s barely the beginning of May, but in the editorial world it’s already autumn! Eddie Bauer’s Fall 2010 collection made its debut last week; the brand held its showroom on April 21st and April 22nd at New York City’s Astor Center. The theme of this season’s showroom was ‘Alaska,’ paying homage to Eddie’s strong roots [...]
By Sarah LaRosa on Mar 26, 2010 in Uncategorized | View Comments
This past weekend, music artists, die-hard fans and industry veterans alike flocked to Austin, TX for the music portion of the annual SXSW Festival. Not to miss out on the fun, the Airwalk and TPR crew headed down for the festivities, particularly to take part in the Carrera Escape Lounge. Local eatery The Cedar Door [...]