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twitter-bird-logoEveryone wants to generate a Twitter trending topic, at least among the social media-inclined. Whether it’s a new meme like #followfriday or a particularly interesting event, it’s an achievement that has been cordoned off for most of us, given Twitter’s method of assigning Trending Topic status to only those trends that generate a large number of tweets.

That method has lately changed, instilling hope in those of us who can’t easily generate millions of tweets at once, though we can certainly inspire a spike of heated tweeting.

As this article from dear ol’ Mashable explains, Twitter has adjusted the algorithm it uses to detect Trending Topics so that it rewards concentrated tweeting activity around a particular topic instead of overall volume.

The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the “most breaking” breaking news from across the world.

I interpret that to mean that you don’t need a massive amount of tweets to generate an authentic Trending Topic, just a period of intense and ardent tweeting that is significant enough to get Twitter’s attention.

Does this mean that my next Iron Chef-themed party (#efchef) will likely result in a bona fide Trending Topic? Unlikely. But for marketers, it does mean that the odds of acquiring that hallowed “Trending” distinction for your event or meme has increased dramatically.

Going my way?As part of our ongoing Denver Photo Contest that aims to highlight what makes Denver so awesome, we held a tweetup at the top of the still-under-construction Four Seasons Private Residences. The twist is that everyone we invited is a photographer. In short, a rare opportunity to snap pics of Denver from its 4th-tallest building.

The photos speak for themselves. Click on any of the images below to see more photos by that photographer – all of whom wore hard hats and safety vests during the shoot. Extremely adorable.

monday.  august 31, 2009

leveled out

On the edge

Raising Old Glory

Thanks to Allen Klosowski and the Four Seasons Private Residences for putting up with us!

To see more photos, peep our Flickr pool.

(Photo credits: Jared Kohlmann, Scott Lawan, Ryan Behner, Amit Malhotra, Jason Janelle)