Ninety years after the first store opened in downtown Seattle, the brand is still going strong! The Fall collection was no different: with the array of looks and pieces on display, there was something to pique every attendee’s interests. An easy favorite: Eddie Bauer’s revamped denim collection! The preview displayed the updated washes and new fits (more body-conscious, modern fits for the ladies) that will hit shelves this fall.

As always, Eddie Bauer’s sweaters were wildly popular! Tribal-inspired patterns and warm autumn hues were just what editors were seeking to feature in their upcoming Fall issues. Paired with Eddie Bauer’s own vintage-inspired boot styles, the rugged feminine looks were noted by many editors, who loved the military influence—a hot trend from the Fall 2010 runways!

Another hot trend on display: denim on denim! We’re not talking about the ‘90s version of this fashion faux-pas. It’s been updated, and Eddie Bauer’s looks were right on point to illustrate how to pull the look off. (Here’s a tip: don’t pair a jean shirt and pants of the same wash at once! Try the light/dark combo.) And, of course, you can’t have an Eddie Bauer showroom without some Heritage to show! Known for its authentic American roots, the aviation-rooted looks for men drew the eyes and compliments of many.

Overall, the showroom was a huge success, with editors attending from Esquire, Antenna, Fitness, Family Circle, MTV, National Geographic Online, and more! If you’re eager to check out the rest of the Fall preview, be sure to check out the write-up on the WWD Web site!

There was no gear on display but there was no shortage of product to offer the editors who braved the chill to check out the warm-weather gear. For the ladies, summer is all about layering! Inspired by Eddie’s home region of the Pacific Northwest, colorful cardigans ideal for cool summer nights in the San Juan Islands created a candy-colored display.

Also a big trend in the latest collection: crinkle! Perfect for those of us who can’t stand ironing (‘cause who really loves it anyway?), this no-fuss detail is all over Eddie Bauer’s latest collection, whether it’s in a scarf or on one of the brand’s fresh and fun printed crinkle dresses. If you’re not one for dresses, then you’ll definitely appreciate Eddie Bauer’s Linen Beach Short. The summer-friendly material is a no-brainer when the temperature’s climbing.

For the guys, the classic polo was an overall favorite for editors. The Island Wash was a huge hit with visiting editors, who loved weathered look. They loved the soft cotton pique and marveled at its lightweight feel and impressive price point. Another classic for any guy’s wardrobe, cargos are effortless summer favorites that go with almost anything.

You can’t have an Eddie Bauer showroom without paying homage to the founder’s adventurous spirit! Adventure travel was an overarching theme, and with state-of-the-art materials such as Travex, the new Travex Lite fabric (sorry girls, it’s currently available only for guys), and moisture-wicking Cocona, Eddie Bauer makes traveling and getting outdoors comfortable and effortless.

The overall feedback from editors was overwhelmingly positive. The bright colors were a welcome departure from winter grays, and many editors requested samples as soon as possible! To see what Eddie Bauer’s currently offering, check out the brand’s Web site at www.eddiebauer.com.

Perhaps you’d say Carrie Bradshaw – Sarah Jessica Parker’s loveable character on HBO’s cultural gem “Sex & the City” – or maybe you’d go for the small screen and opt for Blair Waldorf of “Gossip Girl.” Whatever your answer may be, there’s an undeniable connection in today’s culture that fashion and film – big or small screen – go hand-in-hand.

In recent years, movies and television have been a vehicle for bringing fashion to the masses. Even though Carrie’s “Sex & the City” outfits (both movie and TV show) were hardly adaptable to the life of the everyday American woman, her love for designer stilettos and a burgeoning closet became a phenomenon that enchanted much of America’s female population and catapulted the show’s stylist Patricia Field into the public eye. (Field was also a stylist for the recent flick “Confessions of a Shopaholic,” starring Isla Fisher.)

Even movies like “Where the Wild Things Are,” a film based on the famous children’s book, have served as inspiration for designers – as evidenced by Opening Ceremony’s capsule collection of furry jumpers and horned sweatshirts.

Turner PR client Eddie Bauer recently had a women’s bomber jacket featured in a segment on USAToday.com entitled, “Amelia Earhart, Pioneer of Style” in which Earhart’s style is described as “aviator chic.” (The movie “Amelia,” based on the famous aviator’s life, is in theaters now.) W Magazine’s fashion market director Teena Lombardo remarked that the bomber is now “ubiquitous” and “a staple.” Which goes to show that even period flicks like “Amelia” are still influencing us stylistically.

A small screen example of this: the smash TV series “Mad Men,” which chronicles the daily happenings of ad exec Don Draper and his ‘60s-era advertising agency. Costume designer Janie Bryant is slated to design the line, which will feature men’s suits (based on those worn by Don and now available at Brooks Brothers) and feminine silhouettes displayed by Don’s housewife Betty (January Jones).

Veteran designers have also taken their inspiration from on-screen characters that have become ingrained in American culture. A prime example: Anna Sui’s Target collection, which featured looks based on each of the main female characters of “Gossip Girl” (Vanessa, Serena, Blair, and Jenny). Sui partnered with the mass retailer for its wildly popular Designer Collaboration series, allowing customers to scoop up a boho dress that would be easily seen on hippie-chic Vanessa at an affordable price.

What does this mean for the future of movie and TV style? We’d bet on more clothing lines fashioned after TV and movie characters, so if your favorite character doesn’t have his or her own capsule collection just yet, don’t get impatient – it may be coming to a retailer near you!

We showed up at NYC’s top Morning Show, wide-eyed and bushy-tailed at 6am, with 8 new looks for men and women.

The men flaunted K-Swiss styles similar to those worn by Mardy Fish and Tommy Haas this year as well as favorites by Prince.

The ladies took to the green astro-turf carpet in Wilson’s Aerotech apparel all the while holding Federer’s racquet of choice by Babolat.

The segment was a slum dunk (wrong sport but I couldn’t resist) and showed just how talented our team can be from the office desk to the fashion runway. I enjoyed every minute of commentations and am already brainstorming our next segment.

Thanks to CW11, Prince, Wilson, Polo Ralph Lauren and K-Swiss as well as all 8 stellar models.