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	<title>Spin Kitchen &#187; twitter</title>
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	<link>http://www.turnerpr.com/blog</link>
	<description>An Intersection of Travel, Fashion, Media &#38; Public Relations</description>
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		<title>New Twitter Trending Topics Good for Marketers</title>
		<link>http://www.turnerpr.com/blog/2010/05/new-twitter-trending-topics-good-for-marketers/</link>
		<comments>http://www.turnerpr.com/blog/2010/05/new-twitter-trending-topics-good-for-marketers/#comments</comments>
		<pubDate>Mon, 17 May 2010 16:37:34 +0000</pubDate>
		<dc:creator>Ef Rodriguez</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[trending]]></category>

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		<description><![CDATA[Everyone wants to generate a Twitter trending topic, at least among the social media-inclined. Whether it’s a new meme like #followfriday or a particularly interesting event, it’s an achievement that has been cordoned off for most of us, given Twitter’s method of assigning Trending Topic status to only those trends that generate a large number [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-711" title="twitter-bird-logo" src="http://www.turnerpr.com/blog/wp-content/uploads/2010/05/twitter-bird-logo.jpg" alt="twitter-bird-logo" width="225" height="197" />Everyone wants to generate a Twitter trending topic, at least among the social media-inclined. Whether it’s a new meme like #followfriday or a particularly interesting event, it’s an achievement that has been cordoned off for most of us, given Twitter’s method of assigning Trending Topic status to only those trends that generate a large number of tweets.</p>
<p>That method has lately changed, instilling hope in those of us who can’t easily generate millions of tweets at once, though we can certainly inspire a spike of heated tweeting.</p>
<p>As <a href="http://mashable.com/2010/05/14/twitter-improves-trending-topic-algorithm-bye-bye-bieber/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29&amp;utm_content=Google+Reader" target="_blank">this article</a> from dear ol’ Mashable explains, Twitter has adjusted the algorithm it uses to detect Trending Topics so that it rewards concentrated tweeting activity around a particular topic instead of overall volume.</p>
<blockquote><p>The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the “most breaking” breaking news from across the world.</p></blockquote>
<p>I interpret that to mean that you don’t need a massive amount of tweets to generate an authentic Trending Topic, just a period of intense and ardent tweeting that is significant enough to get Twitter’s attention.</p>
<p>Does this mean that my next Iron Chef-themed party (#efchef) will likely result in a bona fide Trending Topic? Unlikely. But for marketers, it does mean that the odds of acquiring that hallowed “Trending” distinction for your event or meme has increased dramatically.</p>
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		<title>Photo Tweetup at the Top of the Four Seasons</title>
		<link>http://www.turnerpr.com/blog/2009/09/tweetup-at-the-top-of-the-four-seasons/</link>
		<comments>http://www.turnerpr.com/blog/2009/09/tweetup-at-the-top-of-the-four-seasons/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 19:50:17 +0000</pubDate>
		<dc:creator>Ef Rodriguez</dc:creator>
				<category><![CDATA[antics]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[As part of our ongoing Denver Photo Contest that aims to highlight what makes Denver so awesome, we held a tweetup at the top of the still-under-construction Four Seasons Private Residences. The twist is that everyone we invited is a photographer. In short, a rare opportunity to snap pics of Denver from its 4th-tallest building.
The [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Going my way? by Pro Photo Rental, on Flickr" href="http://www.flickr.com/photos/30284968@N08/3881300941/"><img class="alignright" src="http://farm3.static.flickr.com/2475/3881300941_80bbcb6652.jpg" alt="Going my way?" width="280" height="187" /></a>As part of our ongoing <a href="http://denverphotocontest.com" target="_blank">Denver Photo Contest</a> that aims to highlight what makes Denver so awesome, we held a tweetup at the top of the still-under-construction <strong>Four Seasons Private Residences</strong>. The twist is that everyone we invited is a photographer. In short, a <em>rare</em> opportunity to snap pics of Denver from its 4th-tallest building.</p>
<p>The photos speak for themselves. Click on any of the images below to see more photos by that photographer &#8211; all of whom wore hard hats and safety vests during the shoot. Extremely adorable.</p>
<p style="text-align: center;"><a title="monday.  august 31, 2009 by scottlawan, on Flickr" href="http://www.flickr.com/photos/heroblast/3877458234/"><img class="aligncenter" src="http://farm3.static.flickr.com/2641/3877458234_3d9962e783.jpg" alt="monday.  august 31, 2009" width="500" height="334" /></a></p>
<p style="text-align: center;"><a title="leveled out by rbehner, on Flickr" href="http://www.flickr.com/photos/rbehner/3878203078/"><img class="aligncenter" src="http://farm3.static.flickr.com/2512/3878203078_5c11a4ebce.jpg" alt="leveled out" width="500" height="333" /></a></p>
<p style="text-align: center;"><a title="On the edge by AimlessObserver, on Flickr" href="http://www.flickr.com/photos/amitmalhotra/3879879886/"><img class="aligncenter" src="http://farm3.static.flickr.com/2466/3879879886_f40486469d.jpg" alt="On the edge" width="500" height="338" /></a></p>
<p style="text-align: center;"><a title="Raising Old Glory by Jason Janelle, on Flickr" href="http://www.flickr.com/photos/m4dhatter/3879729727/"><img class="aligncenter" src="http://farm4.static.flickr.com/3481/3879729727_77bfe852fb.jpg" alt="Raising Old Glory" width="500" height="332" /></a></p>
<p>Thanks to <a href="http://twitter.com/thebigklosowski" target="_blank">Allen Klosowski</a> and the <a href="http://www.1111towerinsider.com/" target="_blank">Four Seasons Private Residences</a> for putting up with us!</p>
<p>To see more photos, peep our <a href="http://www.flickr.com/groups/1111tower/pool/" target="_blank">Flickr pool</a>.</p>
<p>(Photo credits: <a href="http://www.flickr.com/photos/30284968@N08/" target="_blank">Jared Kohlmann</a>, <a href="http://www.flickr.com/photos/heroblast/" target="_blank">Scott Lawan</a>, <a href="http://www.flickr.com/photos/rbehner/" target="_blank">Ryan Behner</a>, <a href="http://www.flickr.com/photos/amitmalhotra/" target="_blank">Amit Malhotra</a>, <a href="http://www.flickr.com/photos/m4dhatter/" target="_blank">Jason Janelle</a>)</p>
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