Posted by Kristina Zelisko on May 24, 2013 in TurnerPR
Yahoo Vows Not To Screw Up Tumblr After $1.1 Billion Purchase On Monday, Yahoo purchased Tumblr for $1.1 billion while trying to reconnect with a younger audience. Tumblr users are slightly worried that the social media site will drastically change or become cluttered with ads, but Yahoo CEO Marissa Mayer reassured everyone on her own Tumblr page saying, “We promise not to screw it up.” Web Video Companies Come Together To Ensure Video Viewability With the video ad...
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Posted by Kristina Zelisko on May 10, 2013 in TurnerPR
YouTube Launches Interactive Map On Tuesday, YouTube launched TrendsMap, an interactive map to show users who’s watching what and where in real time. Users can also narrow down searches to specific demographics. Google+ Users Spent 7 Minutes on the Site in March Google+ is catching up to Facebook. But it still lacks the one thing Facebook has that Google+ doesn’t: time spent. The average Google+ user spent 6 minutes and 47 seconds on the social media site vs....
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Posted by Kristina Zelisko on May 3, 2013 in TurnerPR
Online Video Ads have Higher Impact than TV Ads Turns out online video ads have a higher impact than TV ads even though TV dominates the advertising market. Online video ads are a big opportunity for marketers who are trying to get hard-to-reach audiences in the 18-34 range receptive. Mountain Dew Uses Twitter Ads to Promote Apology Mountain Dew’s offensive “Felicia the Goat” commercial, targeted to inner city, urban youth, has been yanked from all channels for its...
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Posted by Kristina Zelisko on Apr 5, 2013 in TurnerPR
JetBlue Proves That April is No Fool Finally, an April Fool’s promotion we actually loved: JetBlue decided to take a different approach offering people with the first name April a free flight on April 1st (and giving some advance notice on social channels). Report: Who’s Using Social Networks Pew’s new nation-wide survey shows the real numbers of audiencesby media channel. Take a look and see if you can spot the surprises. Facebook’s New APIs Help Brands...
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Posted by Kristina Zelisko on Mar 22, 2013 in TurnerPR
March Madness is Getting Social With the use of social media, March Madness is spreading faster than ever. Ticket selling website TicketsNow has turned to fans to crowdsource and create a fan-made bracket; and if we were picking the national champion based on social media presence, Notre Dame, Indiana, Georgetown, or Ohio State would be the winner. ‘Instasham’ Lets Social Media Braggers Fake Fab Fake it until you make it with the help of social app, Instasham....
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