TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. This “One for One” philosophy has since branched into several notable product extensions including apparel and eyewear. TOMS has set the gold standard in responsible business practice, using the purchasing power of individuals to benefit the greater good. In 2007, early in the brand’s history, Turner PR was brought on for a special project to introduce the cause-minded brand and its founder to the action sports community. The brand has since become ubiquitous in the board sports market and retail community.