SIMS
In 1963 Tom Sims built his first “skateboard for the snow”. Since then, his namesake SIMS brand has continued to revolutionize the sport of snowboarding through exceptional product, and innovative marketing including the support of professional riding legends including Terry Kidwell, Craig Kelly and Shaun Palmer.
Today, Tom is still intimately involved with the brand, lending a degree of authenticity to Sims that sets it apart from the rest of the snowboard market. Turner PR has helped shape the powerful re-launch of the SIMS brand for 2007-2008 supporting the complete line of innovative, functional, durable and graphically-driven outerwear, snowboards and related accessories. Beginning with a pre-season launch party deemed “Party of the Summer” by Future Snowboarding Magazine, SIMS is fast on the charge for global domination.
