Media Relations

Our team of media relations specialists in New York and Denver excel at media strategy placements that deliver meaningful results to our clients. We are experts in building brand awareness, driving sales and crafting stories at the cultural level for our partners. Our tenured team of industry-specific veterans has unparalleled media relations experience, and thus the trust and respect of key journalists, influencers and tastemakers. We carry a deep understanding of our clients’ businesses, and long-standing relationships with key journalists and freelancers throughout the U.S. and Canada, as well as regional power players. We’re masters at generating stories with relevant news value year-over-year among top tier national, regional, local and endemic niche outlets - our overall media strategy will get your message in front of the right customer. We excel in demystifying and optimizing the blogosphere with both high visibility, and important niche media sites and tastemaker blogs.  We’re members of key industry organizations that take our media strategy a step further such as SATW, TBEX, NATJA,NASJA and ATTA and we always have the floor covered at Project, OR, SIA, PGA and Interbike.

It goes without saying that we take our traditional media public relations a step further by integrating social media, and it’s a bonus that we have a dedicated digital communications team in-house. Releases are always SEO optimized; we follow key journalists on their preferred social channels; we integrate PR launches with virtual press events; we manage online press rooms and create digital sales tools and newsletters; and best of all, we tie it all together seamlessly.