In a market saturated with competitive ski resorts, Turner PR delivered stellar results for Capella Telluride, helping to differentiate the property, drive sales & build national exposure through the development of creative packages and targeted media outreach. To further keep the hotel’s story fresh in its third year of operations, Turner PR proactively pursed top-tier coverage in endemic publications as well as travel, lifestyle and outdoor adventure outlets with inventive story angles and a host of consistent FAM trips. As a result, Turner PR was able to secure press in key outlets including Fox News online, Virtuoso Life, AOL Travel, Gadling, SKI Magazine, JustLuxe, Mountain Living, Wild Blue Yonder, Powder, Freeskier, SNOW, Travel + Leisure, About.com and more.
“My experience with Turner PR has been, in a word, ‘exceptional’. While respecting our corporate PR brand objectives, the Turner PR team collaborated to design and professionally execute a fast tracked and highly focused PR plan that immediately generated the PR results we had been seeking, specific our individual property needs and objectives.”
Bill Marshall, Director of Sales & Marketing