Turner PR was engaged by Cheyenne Mountain Resort to increase awareness of the property as a premier four season Colorado vacation offering for families, groups and leisure travelers in local, regional & national markets. We orchestrated a strategic media relations campaign for the resort, gaining exposure for its countless amenities & experiential offerings, prime location, key milestones and $20 million renovation amongst an influential audience. Through strategic partnerships and innovative, targeted outreach, we secured stories in a variety of influential publications, successfully saturating key markets with placements in: Smart Meetings, Colorado Meetings & Events, Meetings West, Denver Post, Colorado Parent, Denver Magazine, Frommer’s Colorado, Parenting, 5280, Golf Magazine, Links and much more.
“There are not enough words in the vocabulary to describe the impact that Turner PR brought to Cheyenne Mountain Resort. From our first meeting, during the RFP stage, we were impressed by the team that Christine Turner organized to represent our account. In quick time, they were defining the PR plan – a first for the resort – and began orchestrating opportunities that delivered not only impressions, but strategic partnerships. As we enter our second year, we look forward to building upon the foundation established and to continue to “tell the story” of Cheyenne Mountain Resort!”
John Branciforte, Director of Sales & Marketing,
Cheyenne Mountain Resort & Benchmark Hospitality