Turner | Case Studies

GLOBAL DINING IN TORONTO

Written by Admin | Apr 11, 2022 10:23:20 PM

It’s a little-known fact that Toronto is one of the world’s most diverse cities, with more than 50 percent of the population born outside of Canada and 230 different nationalities represented. A lot of great things come out this multicultural mix – including, of course, an amazing and ever-expanding culinary scene, with authentic flavors blending with innovative kitchen techniques. TURNER wanted to put the spotlight on this fantastic dining scene in Toronto (which, by the way, is priced much more affordably than in other major metropolises). Watch out, NYC – there’s a new global foodie destination on the rise.

What We Did

The TURNER travel team immersed itself in Toronto’s food world, exploring the city’s five Chinatowns, two Little Italys, Little Portugal, Little India and beyond, along with visits to many hot restaurants and bars. As a result, we became experts on the scene, ready to spread the word to key media.

TURNER targeted writers and editors at national travel magazines, travel sections in major national magazines and food-related publications – the kinds of people we knew couldn’t ignore the diverse tastes of Toronto. We organized several individual press trips for media from an array of trendsetting outlets, taking them to the tried-and-true Toronto foodie favorites in addition to lesser-known neighborhood hotspots.

Results

It was love at first bite for everyone involved. 

  • Bloomberg Pursuits highlighted Toronto on their “WHERE TO GO IN 2017” list, noting not to overlook their dining scene and mentions a couple top choices.
  • Canada made REFINERY29’S UNFORGETTABLE TRIPS FOR 2017, suggesting Toronto’s amazing food scene for those who want to explore their palette (rather than the mountains). 
  • Tasting Table put together A GUIDE TO THE NOT-TO-BE-MISSED RESTAURANTS AND BARS IN TO, including drool-worthy photos from their trip.
  • And FORBES discovered experiential side of Toronto’s food world with The Culinary Adventure Company’s walking and tasting tour of Chinatown and Kensington Market in a round up of the world’s best food tours.