--- title: The Rise of Athleisure — TURNER Weekly Download description: How did athleisure come to dominate our wardrobes? The trend has sparked a global fashion revolution. And it shows no sign of stopping anytime soon. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/weeklydownload-april5-2019-1-1.png --- 1 min read # The Rise of Athleisure [ Tyler Wilcox ](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : April 05, 2019 ![The Rise of Athleisure](https://www.turnerpr.com/hubfs/Imported_Blog_Media/weeklydownload-april5-2019-1-1.png) *Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including spring travel trends. **[Sign up](https://turnerpr.com/newsletters)** to get the TURNER Weekly Download in your inbox every Friday.* ## The Rise of Athleisure How did athleisure come to dominate our wardrobes? [You can get a primer on the global fashion revolution over on the Atlantic](https://www.theatlantic.com/ideas/archive/2018/10/bicycle-bloomers-yoga-pants-how-sports-shaped-modern-fashion/574081/). The trend actually goes back further than you might have thought. But it’s ramped up considerably in recent years. “According to one [ survey](https://piper2.bluematrix.com/sellside/EmailDocViewer?encrypt=3aac149e-6526-47aa-af46-f75b785e29cf&mime=pdf&co=Piper&id=samro@yahoo-inc.com&source=mail), the share of upper-income teenagers who say that athleisure stores like Lululemon are their favorite apparel brands has grown by a factor of six in the past decade,” writes Derek Thompson. “Incongruously, athleisure has grown in popularity among teens at the same time that American youth sport participation has declined significantly.” ## Leggings Uproar Athletic wear may be fully mainstream in 2019. But it’s still causing controversy. [Vox has all the details on the uproar over leggings and beyond.](https://www.vox.com/the-goods/2019/3/28/18285843/leggings-controversy-history-notre-dame-tights-not-pants) “Leggings are never just leggings,” writes Kaitlyn Tiffany. “Girls and women can never just wear them in peace, and complaints about them can never just be ignored — the extremely old, extremely prolonged conversation about what’s appropriate to wear and what’s appropriate to say about what other people are wearing always seems to become a national news story.” ## Subscribe To Your Athleisure Subscription services are all the rage these days. So it’s no surprise that athleisure’s big name – Lululemon – is getting in on the action. The brand has tested [the Netflix-like service](https://finance.yahoo.com/news/lululemon-expands-netflixlike-subscription-service-for-athleisure-122728380.html) in Edmonton, Canada, and plans to roll it out in more markets by the end of the year. What will subscribers get? You’ll receive a pair of pants or shirts, access to events inside Lululemon stores and free shipping. Look for more apparel brands to jump in on this trend … ## Runway Reinvention Athleisure is also making inroads into the world of high fashion. [Upscale brands are adapting athletic wear designs for the runway, reports GQ.](https://www.gq.com/story/fashion-brands-reinventing-gym-gear-2019) “Fashion and sport are no longer competing cliques in the high school cafeteria,” writes Samuel Hine. “A plethora of new brands—from Nike-led collaborations to insurgent upstarts—are turning out highly advanced workout gear that doesn’t look out of place at fashion week.” More and more, it’s an athleisure dominated world. ## Weekly Moment of Zen Drunk shopping is real – and it’s a $45 billion industry. [Here’s what people are buying](https://thehustle.co/drunk-shopping-survey). - [Tweet](https://twitter.com/share) [![December Will Be WILD](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-11-26-at-1_08_09-PM-1649677_623x200-2-3.png) ](https://www.turnerpr.com/spin-kitchen/december-will-wild) #### [December Will Be WILD](https://www.turnerpr.com/spin-kitchen/december-will-wild) [Alex Aberman](https://www.turnerpr.com/spin-kitchen/author/alex-aberman) : December 01, 2014 Let’s start by saying that I’m pretty darn excited for Wild’s release in a few weeks. Upon reading “Wild” a few years ago, I quickly became a Cheryl... 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[Read More](https://www.turnerpr.com/spin-kitchen/gear-guide-unleash-your-inner-olympian) [![Wellness Trends 2019](https://www.turnerpr.com/hubfs/Imported_Blog_Media/weeklydownload-nov302018-1-1.png) ](https://www.turnerpr.com/spin-kitchen/wellness-trends-2019) 2 min read #### [Wellness Trends 2019](https://www.turnerpr.com/spin-kitchen/wellness-trends-2019) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : November 30, 2018 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... 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