1 min read

The Cool Tool That Can Bring Your Digital Content To Life

Tyler Wilcox : November 07, 2014

When users click a link, they have high expectations. They want striking imagery. They want an informative, engaging narrative. They want videos. They want maps. They want interactive elements. And they want it all seamlessly integrated into a webpage. It’s a tall order, and getting all that together in a nice little package sounds like it would require a whole team. Enter Creatavist. This powerful digital platform puts a wide array of tools at your disposal, allowing publishers, writers and PR professionals to tell stories in a fresh and exciting way. We think it’s super cool. Here’s why.

It looks great.

Check out this New York Daily News feature on the 1964-65 World’s Fair in Queens. It incorporates gorgeous archival photography, clever and eye-catching GIFs and large text to create a compelling, long-form read. It’s an in-depth report, but it’s presented with such flair that readers won’t mind scrolling down to discover every last bit. Take a look WBUR’s Creatavist-assisted Bulger On Trial, the tangled tale of infamous Boston gangster Whitey Bulger. Its graphics are slick and it features nicely integrated video and audio elements. The overall effect is akin to a classic thriller, where you can’t wait to find out what happens next.

It’s easy to use.

Creatavist’s interface is clean and intuitive. We’re still exploring the various options, but spend an hour or two experimenting and you’ll be coming up with sharp content that’s head-and-shoulders above basic blog posts. There are a handful of navigation issues that could be improved, but generally speaking, any remotely computer-savvy person should be able to get Creatavist cranking.

It works across multiple formats.

Creatavist makes it a snap to deliver your story to users in a variety of ways. iBooks, Kindle, Kobo, Nook, ePub and webpages are all just a click away (and these files are generated very quickly).

It’s free.

Well, at least parts of it are free. There are various plans available, but the free option should be enough to show you what Creatavist is capable of. - Tyler / @tywilc

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