--- title: TURNER Weekly Download 5.1.2015 description: YouTube Threatened By Facebook Video Facebook is drawing publishers and viewers away from YouTube by sharing exclusive network-optimized video content from image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/TPR-Email-7-100889_600x200-1-1.jpg --- 1 min read # TURNER Weekly Download 5.1.2015 [ Emily Walsh ](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : May 01, 2015 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![TURNER Weekly Download 5.1.2015](https://www.turnerpr.com/hubfs/Imported_Blog_Media/TPR-Email-7-100889_600x200-1-1.jpg) ## YouTube Threatened By Facebook Video [Facebook](http://www.adweek.com/news/technology/facebook-trying-edge-out-youtube-164163) is drawing publishers and viewers away from YouTube by sharing exclusive network-optimized video content from major providers like [Popsugar](http://digiday.com/publishers/popsugar-went-zero-14-mil-facebook-video-views-month/), BuzzFeed and ABC's "Jimmy Kimmel Live." Facebook serves [4 billion videos a day](http://in.reuters.com/article/2015/04/23/facebook-video-idINKBN0NE1NJ20150423), up from 1 billion in September. ## Instagram Now Supports Emoji Hashtags Instagram now accepts [emoji hashtags](http://gizmodo.com/because-you-always-wanted-emoji-hashtags-on-instagram-1700467708) just as it would text hashtags. Given millennial social conversations can take place almost exclusively through emojis, this was inevitable, but now users will be able to follow hashtags such as #[plane emoji], and #[American flag emoji], among others. The app also added three brand-new [filters](http://mashable.com/2015/04/27/instagram-emoji-hashtags/). ## New Ways to Buy Ads & Plan Posts on Pinterest Promoting pins just got easier with new programs that make [Pinterest](http://www.adweek.com/news/technology/pinterest-opens-brands-new-ways-plan-posts-and-buy-ads-164321) advertising more accessible for brands. “Pinterest is considered a Google rival because of how close its users are to making purchasing decisions” and the network contributes to more [referral traffic](http://www.cision.com/us/resources/tip-sheets/13-tips-for-engaging-and-influencing-consumers-with-rich-media-content/) than reddit and Twitter combined. With [50 million active users](http://www.emarketer.com/Article/Will-Pinterest-Reach-Its-Potential-2015/1012103), the discovery platform is a niche but powerful site. ## Refinery29 Expands to Include Hard News Going beyond fashion and beauty, [Refinery 29](http://www.refinery29.com/) has expanded its [women’s lifestyle coverage](http://www.adweek.com/news/press/refinery29-expands-womens-lifestyle-coverage-include-hard-news-164398?utm_source=sailthru&utm_medium=email&utm_term=AWK_NewFronts&utm_campaign=Adweek_Newsletter_2015062918) to also feature [hard news](http://www.refinery29.com/politics). The [media](http://www.utsandiego.com/news/2015/apr/29/refinery29-pushes-deeper-into-video-for/) company said Wednesday, “it is collaborating with a variety of production companies to expand in documentary, scripted series and health, food and wellness tutorials.” The refreshing new editorial edge aims to extend audience reach and further solidify the digital lifestyle company as a trusted source for its key demographic, the millennial woman. - [Tweet](https://twitter.com/share) [![Facebook vs. YouTube, Choose Your Own Adventure Instagram & More: TPR Weekly Download 7.31.15](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-07-31-at-1_03_51-PM-468876_623x200-1-3.png) ](https://www.turnerpr.com/spin-kitchen/facebook-vs-youtube-choose-adventure-instagram-tpr-weekly-download-7-31-15) 1 min read #### [Facebook vs. YouTube, Choose Your Own Adventure Instagram & More: TPR Weekly Download 7.31.15](https://www.turnerpr.com/spin-kitchen/facebook-vs-youtube-choose-adventure-instagram-tpr-weekly-download-7-31-15) [TURNER Admin](https://www.turnerpr.com/spin-kitchen/author/turner-admin) : July 31, 2015 Facebook continues its campaign to dethrone YouTube Facebook is taking aim at Youtube and has set its phasers to kill. The social media leader ... [Read More](https://www.turnerpr.com/spin-kitchen/facebook-vs-youtube-choose-adventure-instagram-tpr-weekly-download-7-31-15) [![WEEKLY DOWNLOAD: Mobile First](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-11-04-at-10_35_04-AM-1-3.png) ](https://www.turnerpr.com/spin-kitchen/weekly-download-mobile-first) #### [WEEKLY DOWNLOAD: Mobile First](https://www.turnerpr.com/spin-kitchen/weekly-download-mobile-first) [Nicolette Cusmano](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : November 04, 2016 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/weekly-download-mobile-first) [![TURNER Weekly Download: Dancing to the Algorithm](https://www.turnerpr.com/hubfs/Imported_Blog_Media/wkly-219-1-1.png) ](https://www.turnerpr.com/spin-kitchen/turner-weekly-download-dancing-to-the-algorithm) #### [TURNER Weekly Download: Dancing to the Algorithm](https://www.turnerpr.com/spin-kitchen/turner-weekly-download-dancing-to-the-algorithm) [Nicolette Cusmano](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : February 19, 2016 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/turner-weekly-download-dancing-to-the-algorithm) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Walsh", "url" : "https://www.turnerpr.com/spin-kitchen/author/emily-walsh" }, "dateModified" : "2025-02-24T14:09:26.736Z", "datePublished" : "2015-05-01T04:00:00.000Z", "headline" : "TURNER Weekly Download 5.1.2015", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/TPR-Email-7-100889_600x200-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/emoji-hashtags-takeover-instagram-tpr-weekly-download-5-1-2015", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```