1 min read
Visual Travel Sites, Fashion-Forward Wearables, And Translating “Likes” To Visitors: TPR Weekly Download 9.5.14
Fashion-Forward Wearables Technology companies and fashion brands are bridging the gap for wearable devices in order to create products people...
Form meets function in ellesse’s designs. As a result, athletes over the years have responded to this blend. Tennis players such as Monica Puig, , Chris Evert, Boris Becker, and Anna Kournikova have all donned the brand's gear. Skiers such as Marc Girardelli and Jean-Luc Crétier love their ellesse. Finally, even Formula 1 driver Alain Prost has zoomed across the finish line in the brand’s apparel.
As a heritage brand, ellesse is at the forefront of the retro sportswear trend. This trend encompasses streetwear culture and ties into the resurgence of 1990s fashion. Furthermore, a new interest in authenticity, particularly among brand-conscious millennials, has helped the brand find a fresh audience. Consequently,
Draper writes that heritage brands have found “a new foothold in youth culture and are worn by everyone from Instagram influencers to celebrities such as Kylie Jenner.”