--- title: "Say Hello To The \"Lumbersexual\": OR Winter Market 2015" description: The Outdoor Retailers Winter Market the show introduces exciting new advancements in outdoor gear, apparel and footwear. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/OR11-428135_623x200-1-3.png --- 1 min read # Say Hello To The "Lumbersexual": Outdoor Retailer Winter Market 2015 [ Anna Rice ](https://www.turnerpr.com/spin-kitchen/author/anna-rice) : January 28, 2015 [Events](https://www.turnerpr.com/spin-kitchen/tag/events) [Outdoors](https://www.turnerpr.com/spin-kitchen/tag/outdoors) ![Say Hello To The ](https://www.turnerpr.com/hubfs/Imported_Blog_Media/OR11-428135_623x200-1-3.png) Last week Turner PR attended [Outdoor Retailer Winter Market](http://www.outdoorretailer.com/), the largest outdoor sports industry gathering, in Salt Lake City, Utah. Every season the show introduces exciting new advancements in outdoor gear, apparel and footwear, but this time around we noticed an overarching trend: the blending of outdoor lifestyle with, well, everyday lifestyle. More and more outdoor brands are offering products that appeal to both their core audiences and people who simply appreciate the aesthetic. Call them modern outdoorsmen, [“Lumbersexuals”](http://gearjunkie.com/the-rise-of-the-lumbersexual) or whatever you like – today’s consumer is wearing outdoor (or outdoor-inspired) apparel in everyday life. ## A few highlights from OR Winter Market 2015 **[Sanuk](http://www.sanuk.com/)**, a brand of footwear long beloved by surfers, campers and climbers for its innovative comfort, introduced sleeker, more fashion-forward silhouettes for men and women that could be worn anywhere from Venice Beach to the streets of New York City. Fair Trade footwear company **[Oliberté](http://www.oliberte.com/)** debuted its Highlander Collection, an elevated collection of hiker-inspired men’s footwear that utilizes rugged, durable camel leather sourced in Ethiopia. Stay Wild and **[Nau](http://www.nau.com/)** officially launched their limited edition collaborative issue, House of Nau. Nau’s Marketing Manager, Nick Lawrence, was snapped for a “Lumbersexy” round-up in the OR Daily. Fenix Outdoor’s brands took home numerous awards. [**Fjallraven**](http://www.fjallraven.us/) won [Gear Institute’s](http://www.gearinstitute.com/) Best in Class Award for winter & mountaineering tents, while Primus received the same in the rapid boil stoves category for its Eta Lite. Brunton took [ActiveGearReview’s](http://www.activegearreview.com/) Gear of the Show award for its new Light Wave collection, a line of connected camp lighting. New exhibitor receiving a lot of buzz was **[NuDown](http://www.nudown.com/)**. An outerwear brand using compressed air as insulation. The jackets use a pocket size hand pump to adjust insulation depending on weather: to keep core warm – increase air chamber fill and deflate for cooling down. Could air be the insulation of the future? Off the show floor, TPR attended a session on the Modern Outdoor Woman, led by Jeanine Pesce of **[RANGE](http://thisisrange.com/)**. The discussion included overview on impactful brand campaigns, analyzing the female community and 2015 macro trends to consider and apply in the outdoor  industry.  Interesting insight: the emotional connection and community of being outdoors trumps the must-have gear aspect for women. - Anna / [@annarice23](https://twitter.com/annarice23) - [Tweet](https://twitter.com/share) [![Outdoor Retailer + Snow Show 2019: Key Takeaways](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Outdoor-Retailer-and-Show-Show-3.png) ](https://www.turnerpr.com/spin-kitchen/outdoor-retailer-snow-show-2019) #### [Outdoor Retailer + Snow Show 2019: Key Takeaways](https://www.turnerpr.com/spin-kitchen/outdoor-retailer-snow-show-2019) [Molly Donnelly](https://www.turnerpr.com/spin-kitchen/author/molly-donnelly) : February 08, 2019 The outdoor and snow industries come together every year at the Colorado Convention Center in Denver at the Outdoor Retailer + Snow Show. Brands,... [Events](https://www.turnerpr.com/spin-kitchen/tag/events) [Lifestyle](https://www.turnerpr.com/spin-kitchen/tag/lifestyle) [Outdoors](https://www.turnerpr.com/spin-kitchen/tag/outdoors) [Snow Show](https://www.turnerpr.com/spin-kitchen/tag/snow-show) [Read More](https://www.turnerpr.com/spin-kitchen/outdoor-retailer-snow-show-2019) [![Outdoor Gear and Apparel Trends for Spring-Summer 2014](https://www.turnerpr.com/hubfs/Imported_Blog_Media/TPR-Blog-FeatureImage1-2-1.jpg) ](https://www.turnerpr.com/spin-kitchen/outdoor-gear-and-apparel-trends-spring-summer-2014) #### [Outdoor Gear and Apparel Trends for Spring-Summer 2014](https://www.turnerpr.com/spin-kitchen/outdoor-gear-and-apparel-trends-spring-summer-2014) [Kim Rodgers](https://www.turnerpr.com/spin-kitchen/author/kim-rodgers) : April 30, 2014 Each season the top outdoor lifestyle publications— Outside , Backpacker and Men's Journal — review hundreds of products for coveted honors in... [Lifestyle](https://www.turnerpr.com/spin-kitchen/tag/lifestyle) [Outdoors](https://www.turnerpr.com/spin-kitchen/tag/outdoors) [Read More](https://www.turnerpr.com/spin-kitchen/outdoor-gear-and-apparel-trends-spring-summer-2014) [![Outdoor Retailer Winter Market 2017: Insights & Observations](https://www.turnerpr.com/hubfs/Imported_Blog_Media/wintermarket-1-1.jpg) ](https://www.turnerpr.com/spin-kitchen/outdoor-retailer-winter-market-2017-insights-observations) #### [Outdoor Retailer Winter Market 2017: Insights & Observations](https://www.turnerpr.com/spin-kitchen/outdoor-retailer-winter-market-2017-insights-observations) [Admin](https://www.turnerpr.com/spin-kitchen/author/admin) : January 24, 2017 The Outdoor Retailer Winter Market in Salt Lake City is the largest outdoor sports industry gathering, and as usual, this year’s event was an... [Outdoors](https://www.turnerpr.com/spin-kitchen/tag/outdoors) [Read More](https://www.turnerpr.com/spin-kitchen/outdoor-retailer-winter-market-2017-insights-observations) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anna Rice", "url" : "https://www.turnerpr.com/spin-kitchen/author/anna-rice" }, "dateModified" : "2025-02-24T14:06:52.805Z", "datePublished" : "2015-01-28T05:00:00.000Z", "headline" : "Say Hello To The \"Lumbersexual\": OR Winter Market 2015", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/OR11-428135_623x200-1-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/highlights-outdoor-retailer-winter-market-2015", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```