---
title: How Destinations and Hotels can Use Pinterest, Google+, Instagram and Tumblr
description: How Destinations and Hotels can Use Pinterest, Google+, Instagram and Tumblr
---

[Turner | Spin Kitchen ](https://www.turnerpr.com/spin-kitchen)

# [How Destinations and Hotels can Use Pinterest, Google+, Instagram and Tumblr](https://www.turnerpr.com/spin-kitchen/hotels-using-pinterest-google-instagram-and-tumblr)

 Written by [TURNER Admin](https://www.turnerpr.com/spin-kitchen/author/turner-admin) | March 09, 2012

<https://www.turnerpr.com/hubfs/Imported_Blog_Media/missing-image-Feb-24-2025-02-08-17-1574-PM.png>Earlier today, our Sr. Director of PR & Digital Integration, Jillian Smith, was invited to present the latest social media platforms to the [PRSA](http://www.prsa.org/) Travel & Tourism group in the first [Brown Bag session ](http://www.prsa.org/Learning/Calendar/display/5207/Beyond_Facebook_Twitter_for_the_Travel_Industry_Di)of 2012. In this presentation, we tackled how to identify your social media goals, brand assets, target audiences and apply that knowledge to the cool kids of the social media scene including pinning with [Pinterest](http://pinterest.com/), utilizing [Google+](https://plus.google.com/) for Hangouts and SEO, turning iPhone pictures into works of art with [Instagram](http://instagr.am/) and blogging with the under 30 crowd on [Tumblr](https://www.tumblr.com/). Of course, this crew was pretty savvy and asked great questions and event shared some of their insight using these channels. Thanks for the invite, PRSA! Below is a topline guide of best practices for setting up new channels, and lucky for you, you can access the entire presentation [HERE](http://portal.sliderocket.com/AIURI/PRSA-new-platforms)

1. Identify your brand goals
2. Master the basics on Facebook and Twitter
3. Create a clear target guest (could be broken into tiers)
4. Inventory brand assets and strengths
5. Choose one new channel at a time and build robustly
6. Watch analytics, web traffic and bookings and determine ROI
7. Be open to tweaks and changes
8. Go for it!

[View full post](https://www.turnerpr.com/spin-kitchen/hotels-using-pinterest-google-instagram-and-tumblr)

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