Ideas We Love: Bombas' Good Deed Machine

Here's something inspirational for the holiday season -- which is rapidly approaching! Bombas, makers of purpose built socks for athletic performance and engineered for extreme comfort, have teamed up with Gap to create The Good Deed Machine.  

What is it? We're glad you asked. The Good Deed Machine is a 10-foot tall, whizzing, whirring machine in the window of Gap's flagship store on 5th Ave in New York City.  And it's powered by you. Head to bombas.com/gooddeeds  to suggest a good deed and -- voila -- it will appear for NYC's holiday shoppers to see. Very cool. 

Also very cool:  Inspired by the Bombas mission, Gap has committed to donating a pair of Bombas donation socks for every pair of socks sold at the Gap this holiday season, up to a million pairs. You read that right: a million pairs! 

The socks are available in every Gap store, on Gap.com and on Bombas.com. Learn more.