--- title: Influencers Choice description: Brands all want to get influencer's organic endorsement. But that’s easier said than done. How do influencers choose their brand partnerships? image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/wd-sept-14-1-1.png --- 1 min read # Influencer's Choice [ Tyler Wilcox ](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : September 14, 2018 ![Influencer's Choice](https://www.turnerpr.com/hubfs/Imported_Blog_Media/wd-sept-14-1-1.png) *Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. **[Sign up](https://turnerpr.com/newsletters)** to get the TURNER Weekly Download in your inbox every Friday.* ## The State of Stories Instagram Stories is a major player in the social media sweepstakes, and advertisers are increasingly hungry to get in on the engagement. **[According to Digiday](https://digiday.com/marketing/state-advertising-instagram-stories-five-charts/)**, advertisers are developing massive budgets to reach users of the platform. But despite the greater ad competition, the cost of impressions is falling – in some cases, buying space on Instagram Stories is cheaper than Facebook. Finally, Instagram Stories from brands are being played all the way through. That means people aren’t “changing the channel” when the ads come on – good news! ## InstaShop Hold on to your wallets – Instagram is getting ready to roll out **[a new standalone app dedicated to shopping](https://www.theverge.com/2018/9/4/17819766/instagram-shopping-app-e-commerce)**. The Verge has done the investigating: “The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase them directly within the app.” When will this new budget-threatening app be available? Not any time soon, apparently, but it seems as though Instagram is prepping to make a big splash in the e-commerce world. Stay tuned … ## Influencer’s Choice Brands all want to get the organic endorsement of key influencers. But that’s easier said than done. How do influencers choose their brand partnerships? [**Entrepreneur goes to the source**](https://www.entrepreneur.com/article/319815), asking several influencers how it happens. “Any brand you associate with, you are rubbing a part of your own image on that brand and that brand is rubbing its image on you,” says fitness influencer Ranveer Allahbadia. That means that a simple “pay-to-post” transaction isn’t going to work. Influencers and brands have to align in terms of ethics, style and more. “It’s not just about short-term goals but about long term investments,” says fashion influencer Gia Kashyap. ## Delete It All You may have some friends, family members or colleagues who are doing the (previously) unthinkable. They’re deleting their social media accounts – Facebook, Twitter, Instagram … everything! **[Forbes’ Jose Costa suggests that brands consider doing the same](https://www.forbes.com/sites/josercosta/2018/09/06/should-you-delete-your-facebook-or-twitter-or-maybe-all-of-them/#23cafcaa59be)**. “Building social experiences around that content will be the key,” he writes. “This actually gets to the intended spirit behind Facebook’s news feed change this year—that brands should make their content valuable to people.” What a concept! ## Weekly Moment of Zen This sanctuary in Norway lets you **[cuddle with wolves while you watch the Northern Lights](https://moon-child.net/sanctuary-in-norway-lets-you-cuddle-wolves-while-watching-the-northern-lights/)**. - [Tweet](https://twitter.com/share) [![What Instagram’s New Branded Content Ads Mean For Travel Brands](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2019-06-06-at-2_35_00-PM-1-1.png) ](https://www.turnerpr.com/spin-kitchen/instagram-branded-content-ads) #### [What Instagram’s New Branded Content Ads Mean For Travel Brands](https://www.turnerpr.com/spin-kitchen/instagram-branded-content-ads) [Megan Brown & Connor Howlett](https://www.turnerpr.com/spin-kitchen/author/megan-brown-connor-howlett) : June 06, 2019 Your Instagram feed is about to get much more influencer heavy. This week, the popular social media platform began allowing advertisers to promote... [social media](https://www.turnerpr.com/spin-kitchen/tag/social-media) [influencers](https://www.turnerpr.com/spin-kitchen/tag/influencers) [Read More](https://www.turnerpr.com/spin-kitchen/instagram-branded-content-ads) [![WEEKLY DOWNLOAD: Under the Influence](https://www.turnerpr.com/hubfs/Imported_Blog_Media/WeeklyDownload_Header_Spring3-2-1.jpg) ](https://www.turnerpr.com/spin-kitchen/weekly-download-under-the-influence) #### [WEEKLY DOWNLOAD: Under the Influence](https://www.turnerpr.com/spin-kitchen/weekly-download-under-the-influence) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : May 18, 2017 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/weekly-download-under-the-influence) [![How Influencer Marketing Is Evolving During COVID-19](https://www.turnerpr.com/hubfs/Imported_Blog_Media/influencer-4492841_1280-1-3.jpg) ](https://www.turnerpr.com/spin-kitchen/influencer-marketing-covid-19) #### [How Influencer Marketing Is Evolving During COVID-19](https://www.turnerpr.com/spin-kitchen/influencer-marketing-covid-19) [Amber Steffens](https://www.turnerpr.com/spin-kitchen/author/amber-steffens) : April 28, 2020 The past several years have seen the rise of the influencer as a major part of the digital media landscape, from travel to wellness to fashion and... [influencers](https://www.turnerpr.com/spin-kitchen/tag/influencers) [Read More](https://www.turnerpr.com/spin-kitchen/influencer-marketing-covid-19) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tyler Wilcox", "url" : "https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox" }, "dateModified" : "2025-02-24T14:01:43.718Z", "datePublished" : "2018-09-14T04:00:00.000Z", "headline" : "Influencers Choice", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/wd-sept-14-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/influencers-choice", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```