--- title: TURNER Weekly Download 9.19.14 description: A great campaign strategy combines traditional marketing practices with social strategies across various mediums to boost visibility and foster audience engagement. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/WD-9_18-86155_623x200-3-1.jpg --- 1 min read # TURNER Weekly Download 9.19.14 [ Emily Walsh ](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : September 19, 2014 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![TURNER Weekly Download 9.19.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/WD-9_18-86155_623x200-3-1.jpg) ## When Brands and Influencers Collide Meet the man who unlocked the secrets of mobile content marketing. Vine star, [Jerome Jarre](http://www.adweek.com/news/technology/jerome-jarre-talks-squirrels-and-schools-brands-vine-160108), has helped transform engaging short-form media content into a powerful marketing tool for brands. His work comes at a hefty price tag though – $25,000 per Vine video or $35,000 per Snapchat message. The moral of the story? While you don’t need to spend $25K, you *do* need to actually spend money to partner with influencers. ## The Bottom Line: ROI [Measurement](http://www.mediabistro.com/prnewser/10-pointers-from-pr-and-social-media-mavens-to-navigate-the-measurement-maze_b99544) is an integral and complex part of PR and social media, and everyone has a different idea of what constitutes success. The first annual [AMEC Measurement Week](http://us.cision.com/measurement-week/) in New York City earlier this week shined a spotlight on the benefits of both measurement and evaluation. ## Brands Must “Pay-to-Play” in Social Marketing [Brands](http://www.theguardian.com/media/2014/sep/15/pay-to-play-the-end-of-free-social-media-marketing) have spent years cultivating their social media following only to learn that they are no longer able to effectively reach them. [Facebook](https://turnerpr.com/blog/dont-get-stuck-past-facebook/) continues to change its algorithms and [Twitter](https://turnerpr.com/blog/twitter-analytics-update-need-know/) recently announced organic tweet analytics, making brand messages almost invisible to the online community unless they’re promoted. [Ad Week](http://www.adweek.com/news/advertising-branding/urban-legend-free-social-marketing-160042) points to monetization, fragmentation and the “feed frenzy” as the three irreversible trends contributing to the dramatic drop in organic reach on social media. ## Designers Extend Brand Names To Hotels [Fashion houses and luxury brands](http://www.latimes.com/travel/fashion/la-ig-hotels-20140907-story.html#page=1) are making their way into the hospitality industry with the emergence of new hotels and properties boasting lavish accommodations and amenities. “This emerging niche allows brands to present themselves in a new dimension and allows customers to ‘live’ the brand vision.” ## Paid, Owned and Earned Media What’s the difference among the three and their overall impact on the bottom line? Brand-related media leveraged through paid marketing channels or anything that requires an ad budget falls under the umbrella of *paid media*. *Owned media* includes any assets that your brand controls and provides the primary tools for the marketing strategy. *Earned media* is just that, word of mouth, or the earned perception of the brand as a whole. A great campaign strategy [combines](http://get.simplymeasured.com/rs/simplymeasured/images/PaidOwnedEarnedSimplyMeasured.pdf) traditional marketing practices with social strategies across all three mediums to boost visibility and foster audience engagement. - [Tweet](https://twitter.com/share) [![Universal Truths & Content Fails](https://www.turnerpr.com/hubfs/Imported_Blog_Media/weeklydownload-august9-2019-2-1.png) ](https://www.turnerpr.com/spin-kitchen/universal-truths-content-fails) #### [Universal Truths & Content Fails](https://www.turnerpr.com/spin-kitchen/universal-truths-content-fails) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : August 09, 2019 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including content marketing trends. Sign up to get the... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/universal-truths-content-fails) [![TURNER Weekly Download 7.3.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-07-03-at-10_35_22-AM-821836_623x200-1-3.png) ](https://www.turnerpr.com/spin-kitchen/title-tpr-weekly-download-7-3-14) #### [TURNER Weekly Download 7.3.14](https://www.turnerpr.com/spin-kitchen/title-tpr-weekly-download-7-3-14) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : July 03, 2014 Social Media: An Advocate For Change Social media provides a solid platform for change, especially when trying to reach a younger target audience.... [Read More](https://www.turnerpr.com/spin-kitchen/title-tpr-weekly-download-7-3-14) [![Experiential Travel Trends, Crisis Communication & Online Travel Influencers: TPR Weekly Download 6.6.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Experiential-Travel-484539_623x200-1-3.png) ](https://www.turnerpr.com/spin-kitchen/experiential-travel-trends-facebook-engagement-crisis-communications-online-influencers-content-marketing-tpr-weekly-download-6-6-14) 2 min read #### [Experiential Travel Trends, Crisis Communication & Online Travel Influencers: TPR Weekly Download 6.6.14](https://www.turnerpr.com/spin-kitchen/experiential-travel-trends-facebook-engagement-crisis-communications-online-influencers-content-marketing-tpr-weekly-download-6-6-14) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : June 06, 2014 Online Influencers Lead The Way For Brand Advocacy Social media has given rise to a new generation of online influencers. As a result, these... [Read More](https://www.turnerpr.com/spin-kitchen/experiential-travel-trends-facebook-engagement-crisis-communications-online-influencers-content-marketing-tpr-weekly-download-6-6-14) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Walsh", "url" : "https://www.turnerpr.com/spin-kitchen/author/emily-walsh" }, "dateModified" : "2025-02-24T13:56:29.365Z", "datePublished" : "2014-09-19T04:00:00.000Z", "headline" : "TURNER Weekly Download 9.19.14", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/WD-9_18-86155_623x200-3-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/measuring-success-building-successful-social-campaigns-tpr-weekly-download-9-19-14", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```