--- title: "Mobile Booking, Viral Video & New Social Media Tools: TPR Weekly Download 11.21.14" description: Video is the next big thing in content marketing and brands are quickly jumping on the visual storytelling bandwagon. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-11-21-at-2_08_44-PM-535103_623x200-3-3.png --- 1 min read # Mobile Booking, Viral Video & New Social Media Tools: TPR Weekly Download 11.21.14 [ Emily Walsh ](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : November 21, 2014 ![Mobile Booking, Viral Video & New Social Media Tools: TPR Weekly Download 11.21.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-11-21-at-2_08_44-PM-535103_623x200-3-3.png) ## Facebook At Work Facebook’s new website, [Facebook at Work](http://digiday.com/platforms/facebook-linkedins-next-b2b-advertising-rival/), offers a professional networking and intra-office communication service that could help the platform compete with LinkedIn for the growing B2B content marketing industry. ## The Strategy Behind Hosting Brand Videos Video is the next big thing in content marketing and brands are quick to jump on the visual storytelling bandwagon. While a video’s creative qualities are often the primary focus, where to host this content remains one of the key elements of successful content distribution. From YouTube to Vimeo to Vine, each platform offers pros and cons in the overall marketing strategy. [Contently](http://contently.com/strategist/2014/11/17/youtube-vimeo-vine-oh-my-how-should-i-host-my-brand-video/) outlines some of the crucial factors to consider when planning video strategy. ## Hootsuite Introduces Love Lists Social media management platform, Hootsuite, recently announced the addition of a new tool that aims to quantify – and rank – customer sentiment. Each month, [The Love List](https://hootsuite.com/lovelist) indexes more than 450 of the world’s top brands using key social media metrics to measure the amount of positive and negative mentions they are seeing on social. “Data is collected from the usual social media suspects. But beyond Facebook, Twitter and other popular platforms, it also [measures](http://digiday.com/brands/hootsuite-unveils-brands-love-list-ranks-top-brands-social-media/) how the brands are faring in online press mentions from *The New York Times*, *CNN* and others.” ## The Emotional Side Of Viral Video Successful viral marketing campaigns are ultimately driven by human emotion. “Whether something pulls on our heartstrings, makes us angry, or provokes controversy, the more we care, the more we share,” explains [Jonah Berger](http://www.newrepublic.com/article/120331/what-makes-something-go-viral). ## The State of Mobile Booking 2015 While mobile travel bookings were off the charts in 2014, bookings made on desktops trended downward for the first time ever. The [New Skift Trends Report](http://skift.com/travel-trends/the-state-of-mobile-booking-2015/) examines the recent changes in consumer behavior and highlights the latest global trends in mobile booking. - [Tweet](https://twitter.com/share) [![12 Of The Best Virtual Experiences You Can Have During The Quarantine](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2018-03-21-at-11_51_02-AM-1-2-1.png) ](https://www.turnerpr.com/spin-kitchen/virtual-experiences) #### [12 Of The Best Virtual Experiences You Can Have During The Quarantine](https://www.turnerpr.com/spin-kitchen/virtual-experiences) [Lena Young](https://www.turnerpr.com/spin-kitchen/author/lena-young) : March 18, 2020 We may all be practicing serious social distancing currently. But you can still get out into the world – virtually. There are many ways to experience... [Remote Work](https://www.turnerpr.com/spin-kitchen/tag/remote-work) [Read More](https://www.turnerpr.com/spin-kitchen/virtual-experiences) [![TURNER Welcomes Senior Vice President Malcolm Griffiths](https://www.turnerpr.com/hubfs/Imported_Blog_Media/welcome-malcom-senior-vp-3-3.png) ](https://www.turnerpr.com/spin-kitchen/turner-welcomes-malcolm-griffiths) #### [TURNER Welcomes Senior Vice President Malcolm Griffiths](https://www.turnerpr.com/spin-kitchen/turner-welcomes-malcolm-griffiths) [Melanie Dennig](https://www.turnerpr.com/spin-kitchen/author/melanie-dennig) : September 01, 2022 TURNER is excited to welcome Malcolm Griffiths as the agency's Senior Vice President. Working out of TURNER's New York office, Griffiths will lead... [Turner PR](https://www.turnerpr.com/spin-kitchen/tag/turner-pr) [Read More](https://www.turnerpr.com/spin-kitchen/turner-welcomes-malcolm-griffiths) [![Visual Travel Sites, Fashion-Forward Wearables, And Translating “Likes” To Visitors: TPR Weekly Download 9.5.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Recreation-Snowbird-Mtn-Bike-220231_623x200-1-3.jpg) ](https://www.turnerpr.com/spin-kitchen/visual-travel-sites-fashion-forward-wearables-translating-likes-visitors-tpr-weekly-download-9-5-14) 1 min read #### [Visual Travel Sites, Fashion-Forward Wearables, And Translating “Likes” To Visitors: TPR Weekly Download 9.5.14](https://www.turnerpr.com/spin-kitchen/visual-travel-sites-fashion-forward-wearables-translating-likes-visitors-tpr-weekly-download-9-5-14) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : September 05, 2014 Fashion-Forward Wearables Technology companies and fashion brands are bridging the gap for wearable devices in order to create products people... [Read More](https://www.turnerpr.com/spin-kitchen/visual-travel-sites-fashion-forward-wearables-translating-likes-visitors-tpr-weekly-download-9-5-14) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Walsh", "url" : "https://www.turnerpr.com/spin-kitchen/author/emily-walsh" }, "dateModified" : "2025-02-24T14:12:18.592Z", "datePublished" : "2014-11-21T05:00:00.000Z", "headline" : "Mobile Booking, Viral Video & New Social Media Tools: TPR Weekly Download 11.21.14", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-11-21-at-2_08_44-PM-535103_623x200-3-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/mobile-booking-viral-video-new-social-media-tools-tpr-weekly-download-11-21-14", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```