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Mobile Booking, Viral Video & New Social Media Tools: TPR Weekly Download 11.21.14

Emily Walsh : November 21, 2014

Facebook At Work

Facebook’s new website, Facebook at Work, offers a professional networking and intra-office communication service that could help the platform compete with LinkedIn for the growing B2B content marketing industry.

The Strategy Behind Hosting Brand Videos

Video is the next big thing in content marketing and brands are quick to jump on the visual storytelling bandwagon. While a video’s creative qualities are often the primary focus, where to host this content remains one of the key elements of successful content distribution. From YouTube to Vimeo to Vine, each platform offers pros and cons in the overall marketing strategy. Contently outlines some of the crucial factors to consider when planning video strategy.

Hootsuite Introduces Love Lists

Social media management platform, Hootsuite, recently announced the addition of a new tool that aims to quantify – and rank – customer sentiment. Each month, The Love List indexes more than 450 of the world’s top brands using key social media metrics to measure the amount of positive and negative mentions they are seeing on social. “Data is collected from the usual social media suspects. But beyond Facebook, Twitter and other popular platforms, it also measures how the brands are faring in online press mentions from The New York Times, CNN and others.”

The Emotional Side Of Viral Video

Successful viral marketing campaigns are ultimately driven by human emotion. “Whether something pulls on our heartstrings, makes us angry, or provokes controversy, the more we care, the more we share,” explains Jonah Berger.

The State of Mobile Booking 2015

While mobile travel bookings were off the charts in 2014, bookings made on desktops trended downward for the first time ever. The New Skift Trends Report examines the recent changes in consumer behavior and highlights the latest global trends in mobile booking.

What Can We Do Better? Content Creators Sound Off On Their PR Pet Peeves

Tyler Wilcox: April 17, 2024

For the past few years, we’ve been chatting with some of our favorite writers, podcasters, influencers and content creators for our TURNER Q&A series...

Growth of the Silent Tourism Trend: 5 Tips for Destination Marketers

Malcolm Griffiths: April 11, 2024

Tipped to be a major travel trend for 2024, Silent Tourism and travelers’ quest for “quietude” has surged in the media in early April 2024, thanks in...

Outdoors Destinations travel trends Destination Marketing

TURNER Q&A: Lebawit Lily Girma

Tyler Wilcox: April 4, 2024

As the founder of Tourism Lens and a full-time travel news reporter at Bloomberg Pursuits, Lebawit Lily Girma’s passion for storytelling is only...

TURNER Q&A sustainability diversity travel trends