--- title: TURNER Weekly Download 4.28.14 description: Social media networks continue rolling out updates including new profile layouts, improvements to mobile ads and context enhancements. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/Pinterest-1458864_623x200-1-3.png --- 1 min read # TURNER Weekly Download 4.28.14 [ Emily Walsh ](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : April 25, 2014 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![TURNER Weekly Download 4.28.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Pinterest-1458864_623x200-1-3.png) ## Bringing Pinterest To Life Pinterest is most often identified with brainstorming ideas and dreaming of faraway places. The platform has recently released [new features](http://skift.com/2014/04/21/how-travel-brands-can-leverage-pinterests-latest-features/) to enhance the context of each pin, ultimately tying the digital world back to the physical. Retail brands like Kate Spade, REI, and Target are using the platform to create city guides, collect UGC content of their products in action, and collaborate with Pinfluencers for custom campaigns. In the travel industry, destinations and resort properties are capitalizing on the different [‘Rich Pins’](http://digiday.com/brands/brands-pinterest-real-world/) functionality to promote highly visual content with associated context. ## Who Said Money Can’t Buy Friends? Friends, likes, favorites, retweets, page views, followers, you name it; they’re all for sale, but they may not be as [“real” as we all think](https://www.youtube.com/watch?v=oVfHeWTKjag). Originating in places like India, Russia and Pakistan, these [bots](http://bits.blogs.nytimes.com/2014/04/20/friends-and-influence-for-sale-online/), or lines of code, are built to behave like real social media users and have been around for years, deceiving people into thinking something is popular or pushing an agenda. The recent surge in this fake user activity has led to Instagram’s first big [spam account purge](https://recode.net/2014/04/16/spring-cleaning-instagram-kicks-off-its-first-big-spam-purge/). ## Pharrell Inspires “Happy Travels” Around the World Pharrell’s latest single, “Happy,” is taking over the music scene worldwide, inspiring amazing [travel videos](http://skift.com/2014/04/18/how-pharrells-happy-is-spawning-these-amazing-travel-videos-from-around-the-globe/) from around the world. From Vietnam to Buenos Aries, fans have been creating their own versions of the tune inspiring the wanderlust in us all. And a recent compilation of them even caused the star to [cry “happy” tears](http://variety.com/2014/tv/news/oprah-brings-pharrell-williams-to-happy-tears-1201157289/). ## Facebook Ad Wins The ongoing fight to win over Facebook fans continues. Hot off the press this week, Facebook’s [online advertising](http://www.cnet.com/news/facebooks-ad-business-a-ok/) efforts are looking quite promising with ad clicks climbing more than 70% and ad impressions up 40% since last year. The world’s most popular social network has figured out how to show ads to people who actually want to click on them. [Adobe](http://www.wired.com/2014/04/facebook-ad-clicks-skyrocket/) estimates that Facebook’s ad click-through rate rose 160% over a 12-month period. Also this week, Facebook introduced the [FB Newswire](https://www.facebook.com/FBNewswire), a real-time feed of content related to newsworthy events designed especially with [ journalists](https://gigaom.com/2014/04/24/facebook-launches-a-newswire-so-it-can-help-the-media-while-it-competes-with-them/) in mind. ## Twitter Incorporates New Mobile Ad Unit In addition to rolling out its [new profile layout](https://turnerpr.com/blog/new-twitter-profile/) this week, Twitter recently announced new ways for marketers and developers to drive app installs and engagements using a [new mobile app promotion](https://blog.twitter.com/2014/a-new-way-to-promote-mobile-apps-to-1-billion-devices-both-on-and-off-twitter) suite of targeting, creative and measurement tools that use [MoPub’s mobile advertising exchange](http://www.mopub.com/products/marketplace/). According to [Forbes](http://www.forbes.com/sites/jeffbercovici/2014/04/17/twitters-new-ad-unit-is-a-huge-huge-deal-heres-why/), this new ad unit could translate into hundreds of millions of dollars in a very short amount of time, similar to the success Facebook saw with the addition of a similar ad product last year. - [Tweet](https://twitter.com/share) [![WEEKLY DOWNLOAD: Mobile First](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2016-11-04-at-10_35_04-AM-1-3.png) ](https://www.turnerpr.com/spin-kitchen/weekly-download-mobile-first) #### [WEEKLY DOWNLOAD: Mobile First](https://www.turnerpr.com/spin-kitchen/weekly-download-mobile-first) [Nicolette Cusmano](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : November 04, 2016 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/weekly-download-mobile-first) [![WEEKLY DOWNLOAD: The End of the Vine](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-10-23-at-1_26_14-PM-Dec-01-2021-08-45-35-30-PM-4.png) ](https://www.turnerpr.com/spin-kitchen/weekly-download-the-end-of-the-vine) #### [WEEKLY DOWNLOAD: The End of the Vine](https://www.turnerpr.com/spin-kitchen/weekly-download-the-end-of-the-vine) [Nicolette Cusmano](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : January 20, 2017 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/weekly-download-the-end-of-the-vine) [![TURNER WEEKLY DOWNLOAD: Fashion Week Tech](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2017-02-17-at-10_30_03-AM-1-3.png) ](https://www.turnerpr.com/spin-kitchen/weekly-download-fashion-week-tech) #### [TURNER WEEKLY DOWNLOAD: Fashion Week Tech](https://www.turnerpr.com/spin-kitchen/weekly-download-fashion-week-tech) [Nicolette Cusmano](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : February 17, 2017 Fashion Week, Virtually New York Fashion Week 2017 took major strides — and not just down the runway. On Valentine’s Day, FTL MODA presented the... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/weekly-download-fashion-week-tech) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Walsh", "url" : "https://www.turnerpr.com/spin-kitchen/author/emily-walsh" }, "dateModified" : "2025-02-24T14:16:27.328Z", "datePublished" : "2014-04-25T04:00:00.000Z", "headline" : "TURNER Weekly Download 4.28.14", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/Pinterest-1458864_623x200-1-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/pinterest-comes-life-twitter-facebook-ads-go-mobile-pharrell-inspires-worldly-ugc-travel-videos-tpr-weekly-download-4-28-14", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```