--- title: TURNER Weekly Download 11.14.14 description: Insight collected through social media platforms is invaluable for predicting and understanding the online audience. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/Twitter-612306_623x200-1-1.png --- 1 min read # TURNER Weekly Download 11.14.14 [ Emily Walsh ](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : November 14, 2014 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![TURNER Weekly Download 11.14.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Twitter-612306_623x200-1-1.png) ## Twitter Just Got Easier One of Twitter’s greatest values is the ability to reach users in the moment, but some complain the platform is too difficult to navigate and relevant content gets lost in the noise. To simplify the experience, a former Twitter developer recently launched [Hash](http://blogs.wsj.com/digits/2014/11/04/new-app-hash-attempts-to-better-organize-tweets-around-events/), a new Twitter app that attempts to better organize tweets by highlighting a list of the world’s biggest news events of the day combined with the most notable tweets mentioning those stories. ## Facebook Adds ‘Unfollow’ Feature Facebook is making it easier for users to [disengage](http://adage.com/article/digital/facebook-people-a-quiet-annoying-brands/295781/) from the publishers, brands and friends they no longer “like” by introducing a way to dial down the number of posts seen from any given account. [Brands and publishers](http://digiday.com/platforms/facebook-unfollowing-means-brands-publishers/) will need to be cognizant of the quality, volume and frequency of its Facebook posts because users will now be able to keep tabs on oversharing and make adjustments to their newsfeed accordingly. ## Five Myths Of The Digital Era Dispelled Copywriters aren’t dinosaurs, traditional media is still fundamental to the overall marketing strategy, and consumer insights remain invaluable for predicting and understanding the target audience. In order to “achieve harmony between timeless brand-building truths and new digital technology opportunities,” marketers must first debunk [these five](http://www.adweek.com/news/advertising-branding/why-traditional-media-isnt-dying-and-4-other-myths-digital-era-dispelled-161192) digital era misconceptions. ## Audience Growth Trends In 2015 Content reigned king in 2014, but now brands must determine how to keep its online audience coming back for more. Sponsored content, strategic social distribution, user-generated content and rich digital storytelling platforms like [Creatavist](https://turnerpr.com/blog/cool-tool-can-bring-digital-content-life/) are a few [audience growth trends](http://contently.com/strategist/2014/11/10/5-audience-growth-trends-for-2015/) expected to make a splash in 2015. ## Organic Is Not Yet Dead As Facebook made a myriad of updates to its Newsfeed algorithm over the past two years, brands have seen a significant drop in organic reach while publishers have experienced an influx of referral traffic from the platform. [DigiDay](http://digiday.com/platforms/organic-reach-facebook-entirely-dead/) argues that organic is not yet dead and still plays an important role in reaching a consumer audience. “Posts that perform best are those that gain organic traction initially and are then boosted with media spend.” - [Tweet](https://twitter.com/share) [![TURNER Weekly Download 8.1.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Bryce-Canyon-1728099_623x200-1-3.jpg) ](https://www.turnerpr.com/spin-kitchen/successful-brand-messaging-requires-emotional-connection-end-tpr-weekly-download-8-1-14) 1 min read #### [TURNER Weekly Download 8.1.14](https://www.turnerpr.com/spin-kitchen/successful-brand-messaging-requires-emotional-connection-end-tpr-weekly-download-8-1-14) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : August 01, 2014 Brands Must Pay To Play On Facebook The days of “social by design” are long gone as Facebook continues its shift from a social sharing network to a... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/successful-brand-messaging-requires-emotional-connection-end-tpr-weekly-download-8-1-14) [![TURNER Weekly Download 4.28.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Pinterest-1458864_623x200-1-3.png) ](https://www.turnerpr.com/spin-kitchen/pinterest-comes-life-twitter-facebook-ads-go-mobile-pharrell-inspires-worldly-ugc-travel-videos-tpr-weekly-download-4-28-14) #### [TURNER Weekly Download 4.28.14](https://www.turnerpr.com/spin-kitchen/pinterest-comes-life-twitter-facebook-ads-go-mobile-pharrell-inspires-worldly-ugc-travel-videos-tpr-weekly-download-4-28-14) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : April 25, 2014 Bringing Pinterest To Life Pinterest is most often identified with brainstorming ideas and dreaming of faraway places. The platform has recently... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/pinterest-comes-life-twitter-facebook-ads-go-mobile-pharrell-inspires-worldly-ugc-travel-videos-tpr-weekly-download-4-28-14) [![Weekly Download: New App Features, Social Partnerships](https://www.turnerpr.com/hubfs/Imported_Blog_Media/4-Sprague-Lake-1-1172580_623x200-2-3.jpg) ](https://www.turnerpr.com/spin-kitchen/new-app-features-social-partnerships-digital-integration-tpr-weekly-download-3-27-15) #### [Weekly Download: New App Features, Social Partnerships](https://www.turnerpr.com/spin-kitchen/new-app-features-social-partnerships-digital-integration-tpr-weekly-download-3-27-15) [Admin](https://www.turnerpr.com/spin-kitchen/author/admin) : March 27, 2015 Twitter Teams Up With Foursquare Twitter recently announced a partnership with Foursquare that will let users tag specific locations in their tweets.... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/new-app-features-social-partnerships-digital-integration-tpr-weekly-download-3-27-15) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Walsh", "url" : "https://www.turnerpr.com/spin-kitchen/author/emily-walsh" }, "dateModified" : "2025-02-24T14:08:33.742Z", "datePublished" : "2014-11-14T05:00:00.000Z", "headline" : "TURNER Weekly Download 11.14.14", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/Twitter-612306_623x200-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/predicting-understanding-social-media-audience-tpr-weekly-download-11-14-14", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```