--- title: "TURNER WEEKLY DOWNLOAD: Printing Money" description: Print is definitely not dead. “We think there’s a lot of money to be made in the print business,” says Hearst Magazines president David Carey. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2018-01-30-at-4_37_59-PM-1-1.png --- 2 min read # Printing Money [ Tyler Wilcox ](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : February 02, 2018 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![Printing Money](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2018-01-30-at-4_37_59-PM-1-1.png) *Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. **[Sign up](https://turnerpr.com/newsletters)** to get the TURNER Weekly Download in your inbox every Friday.* ## Printing Money Print is definitely not dead. “We think there’s a lot of money to be made in the print business,” says Hearst Magazines president David Carey. And the numbers seem to back him up. **[According to Recode](https://www.recode.net/2018/1/11/16875358/hearst-magazines-david-carey-advertising-digital-first-toy-story-peter-kafka-recode-media-podcast)**, two-thirds of the profits at Hearst Magazines are still coming from print. As opposed to web-only publishers, Hearst has an array of established brands – such as Cosmopolitan, Esquire and Elle – that protect the company from failure. “I think you guys have got a great company here, and real expertise,” Carey said on the latest episode of  **[Recode Media with Peter Kafka](https://go.redirectingat.com/?id=66960X1568754&xs=1&url=https%3A%2F%2Fitunes.apple.com%2Fus%2Fpodcast%2Fre-code-media-with-peter-kafka%2Fid1080467174%3Fmt%3D2)**. “My son and three of his friends can start a competitor tomorrow. You don’t worry about my son and his friends, you worry about the 5,000 versions of my son and his friends, because it only costs them $5,000 and they’re in business.” Them’s fighting words! ## Pages and Pages One person for whom print is definitely not dead is James Hyman. He’s the man behind the Hyman Archive, the world’s largest collection of magazines, as confirmed by Guinness World Records. **[According to The Scotsman](https://www.scotsman.com/news/james-hyman-opens-up-on-the-world-s-largest-magazine-archive-1-4676656)**, the archive “lines more than 3,000 feet of shelving in a former cannon foundry in the 18th-century Royal Arsenal complex in Woolwich, southeast London.” That’s a whole lotta magazines – and it grows pretty much daily, thanks to donations that pour in constantly. ## The Digital Cover Story So … Print lives! Nevertheless, more and more magazine brands are shifting their focus towards the digital side of things. But how can these brands deliver a magazine’s tangible essence in a digital-only format? **[Say hello to the digital-only magazine cover](https://fashionista.com/2018/01/digital-only-magazine-covers-trend)**. *Nylon *has gone all-in with this strategy recently. “Our readers have been predominantly digital for some time now, so creating a digital cover represents us meeting them where they're at,” Gabrielle Korn,  *Nylon*’s global editor-in-chief told Fashionista. “We know they still love  *Nylon* covers, so we had to think of a way to keep giving readers the content they want in a format that they'll actually consume. ## Take It, Outside A recent success story in the magazine world? Telling (certain) people to unsubscribe. [***Outside Magazine *took a strong stand against sexual harassment in the great outdoors**](http://www.niemanlab.org/2018/01/punchier-and-stronger-and-with-way-more-women-how-outside-magazine-got-to-be-badass-online/?utm_source=The+Muck+Rack+Daily&utm_campaign=9041ad3261-EMAIL_CAMPAIGN_2018_01_25&utm_medium=email&utm_term=0_af2b2023a3-9041ad3261-19852433). After the publication posted a survey asking whether followers had experienced sexual harassment in the outdoors, it was inundated with jokes from men making light of the issue. But instead of rolling with it, the editors published a powerful essay entitled “ **[Don’t Care About Sexual Harassment? Don’t Read *Outside*.](https://www.outsideonline.com/2265261/dont-care-about-sexual-harassment-dont-read-outside)**” “If you think that sexual harassment isn’t a real problem or if you like making jokes about people getting harassed in the outdoors, do us a favor: Unsubscribe,” Erin Berger, the culture editor at *Outside Online*, wrote. ## Weekly Moment of Zen **[Michelangelo the Ninja Turtle went to a Michelangelo exhibit and thought it was radical](http://www.travelandleisure.com/travel-news/michelangelo-teenage-ninja-turtle-met).** - [Tweet](https://twitter.com/share) [![Bridging The Gap With Publishers, Brands & Social Media: TPR Weekly Download 9.26.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Social-60527_510x200-2-1.png) ](https://www.turnerpr.com/spin-kitchen/bridging-gap-publishers-brands-social-media-tpr-weekly-download-9-26-14) #### [Bridging The Gap With Publishers, Brands & Social Media: TPR Weekly Download 9.26.14](https://www.turnerpr.com/spin-kitchen/bridging-gap-publishers-brands-social-media-tpr-weekly-download-9-26-14) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : September 26, 2014 Ello: The New Anti-Facebook Invite-only, anti-ad social media network, Ello, is gaining an influx of new users resulting from the debate around... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/bridging-gap-publishers-brands-social-media-tpr-weekly-download-9-26-14) [![WEEKLY DOWNLOAD: Snapchat Sweetens the Deal](https://www.turnerpr.com/hubfs/Imported_Blog_Media/download-header-icons-turner-Dec-01-2021-08-41-46-85-PM-4.png) ](https://www.turnerpr.com/spin-kitchen/weekly-download-snapchat-sweetens-the-deal) #### [WEEKLY DOWNLOAD: Snapchat Sweetens the Deal](https://www.turnerpr.com/spin-kitchen/weekly-download-snapchat-sweetens-the-deal) [Nicolette Cusmano](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : December 09, 2016 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/weekly-download-snapchat-sweetens-the-deal) [![Print Revival: 2021’s Five Coolest Magazines](https://www.turnerpr.com/hubfs/Imported_Blog_Media/best-magazines-1-3.png) ](https://www.turnerpr.com/spin-kitchen/best-magazines-2021) #### [Print Revival: 2021’s Five Coolest Magazines](https://www.turnerpr.com/spin-kitchen/best-magazines-2021) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : April 26, 2021 We’ve said it before, and we’ll say it again: print is not dead. The world of magazines is almost always in flux. But there are still many of... [media relations](https://www.turnerpr.com/spin-kitchen/tag/media-relations) [Read More](https://www.turnerpr.com/spin-kitchen/best-magazines-2021) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tyler Wilcox", "url" : "https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox" }, "dateModified" : "2025-02-24T14:05:17.892Z", "datePublished" : "2018-02-02T05:00:00.000Z", "headline" : "TURNER WEEKLY DOWNLOAD: Printing Money", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2018-01-30-at-4_37_59-PM-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/printing-money", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```