--- title: The Rise of the Microbreak — TURNER Weekly Download description: Sometimes you don’t have the time or freedom to take an epic vacation. Don’t worry. A new travel trend is the microbreak. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/wd-june-28-2019-1-1.png --- 2 min read # The Rise of the Microbreak [ Tyler Wilcox ](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : June 28, 2019 ![The Rise of the Microbreak](https://www.turnerpr.com/hubfs/Imported_Blog_Media/wd-june-28-2019-1-1.png) *Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including spring travel trends. **[Sign up](https://turnerpr.com/newsletters)** to get the TURNER Weekly Download in your inbox every Friday.* ## Going Global The world is changing – and the way we travel is changing with it. Open-minded adventurers are increasingly interested not only in experiencing new cultures but learning from them as well. [The World Economic Forum calls this the “new culture economy.”](https://www.weforum.org/agenda/2019/06/curiosity-globalization-driving-new-approach-to-travel/) “The collision of two trends – globalization and the experience economy – has ignited a new travel zeitgeist with cultural curiosity at its heart,” writes Kris Naudt. “The phenomenon is having a profound impact on people’s interactions and definitions of cultural exploration, and presents an incredible commercial opportunity.” These travelers are culturally aware and culturally curious. They want to immerse themselves in a culture and feel at home everywhere. ## Alone Again, Naturally The solo travel trend continues to grow – especially for women. [Refinery29 talked with several solo travelers to get the latest](https://www.refinery29.com/en-gb/best-holidays-for-women-travelling-alone). Where are the best places? What motivates them and inspires them? How do they deal with loneliness on the road? “I’m tired of the narrative of solo travel being scary,” says ** ** [Jessica Nabongo](https://www.instagram.com/thecatchmeifyoucan/?hl=en) who set out to become the first black woman to visit every country in the world in 2017. “I disagree and think moments like that are just bad luck. When you’re travelling solo you have to be open to meeting strangers. Always follow your gut and intuition, but try not to be suspicious of everyone.” ## Microbreak Sometimes you don’t have the time or freedom to take an epic vacation. Don’t worry. [A new travel trend is the microbreak](https://www.cnbc.com/2019/06/06/how-to-find-a-good-travel-deal-by-taking-a-microbreak.html). It’s a one- or two-night getaway that can recharge your batteries. The best part? There's no big price tag. “Microbreaks are super, super quick and easy trips for people to take not only in between longer vacations, but also just to scratch that wanderlust itch if maybe you can’t get away or afford a trip to Hawaii,” Expedia spokesperson Alexis Tiacoh told CNBC. [Get the full Microbreak scoop](https://www.cnbc.com/2019/06/06/how-to-find-a-good-travel-deal-by-taking-a-microbreak.html). ## The New Age of Conversation Mobile messaging is transforming the way that travelers and travel businesses interact online. “By using messaging to enter into a conversation with consumers, travel brands will be able to strike up more meaningful and flexible one-to-one relationships,” [writes PhocusWire](https://www.phocuswire.com/Facebook-conversational-commerce). The relationships can be personalized, immediate and conversational. The fact that these conversations take place on mobile messaging apps? That means it’s a familiar and comfortable environment for consumers. ## Weekly Moment of Zen Summer is here – and we’re in the mood for ice cream. [Here are the best ice cream shops in all 50 states](https://www.travelandleisure.com/food-drink/restaurants/best-ice-cream-shop-in-every-state-yelp). - [Tweet](https://twitter.com/share) [![Spring Breaking](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2018-03-01-at-9_57_22-AM-1-1.png) ](https://www.turnerpr.com/spin-kitchen/spring-breaking) 2 min read #### [Spring Breaking](https://www.turnerpr.com/spin-kitchen/spring-breaking) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : March 02, 2018 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [Read More](https://www.turnerpr.com/spin-kitchen/spring-breaking) [![Five Travel Trends That Will Change The Way We Explore In 2024](https://www.turnerpr.com/hubfs/Imported_Blog_Media/travel-trends-2024-3.png) ](https://www.turnerpr.com/spin-kitchen/travel-trends-2024) #### [Five Travel Trends That Will Change The Way We Explore In 2024](https://www.turnerpr.com/spin-kitchen/travel-trends-2024) [Malcolm Griffiths](https://www.turnerpr.com/spin-kitchen/author/malcolm-griffiths) : January 02, 2024 The tourism landscape continues to evolve and 2024 promises a diverse array of new reasons for consumers to travel. We’ve done the heavy lifting of... [travel trends](https://www.turnerpr.com/spin-kitchen/tag/travel-trends) [Destinations](https://www.turnerpr.com/spin-kitchen/tag/destinations) [Read More](https://www.turnerpr.com/spin-kitchen/travel-trends-2024) [![Why Travel Matters](https://www.turnerpr.com/hubfs/Imported_Blog_Media/wd-may10-2019-1-1.png) ](https://www.turnerpr.com/spin-kitchen/why-travel-matters) #### [Why Travel Matters](https://www.turnerpr.com/spin-kitchen/why-travel-matters) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : May 10, 2019 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including spring travel trends. Sign up to get the TURNER... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/why-travel-matters) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tyler Wilcox", "url" : "https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox" }, "dateModified" : "2025-02-24T14:04:35.044Z", "datePublished" : "2019-06-28T04:00:00.000Z", "headline" : "The Rise of the Microbreak — TURNER Weekly Download", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/wd-june-28-2019-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/rise-microbreak", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```