--- title: TURNER Weekly Download 4.4.11 description: This week, Twitter rolls out their new look, shareable UGC still rules, secret sharing apps gain momentum and Game of Thrones makes waves across the pond. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/Twitter_Profile-122478_623x200-1-1.jpg --- 2 min read # TURNER Weekly Download 4.4.11 [ Emily Walsh ](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : April 11, 2014 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![TURNER Weekly Download 4.4.11](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Twitter_Profile-122478_623x200-1-1.jpg) ## Internet Security Breech Still A Concern A confounding computer bug called [“Heartbleed”](http://abcnews.go.com/Technology/wireStory/passwords-vulnerable-security-flaw-found-23247031) continues to cause a major security concern for Internet users everywhere. Because this security hole could potentially leak confidential information, web users are advised to [change their passwords](http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/) to prevent theft of email accounts, credit card numbers and other sensitive information. As a general reminder, passwords for all secure sites should be changed on a regular basis, usually every six weeks as a best practice. ## Millennials LOVE the UGC Millennials grew up in the digital age, so it comes as no surprise that they value peer-promoted content over professional reviews when consuming news and media. It’s reported that user-generated content (UGC) is trusted [50% more than other media](http://mashable.com/2014/04/09/millennials-user-generated-media/). UGC [creates a level of trust](http://smartblogs.com/social-media/2014/04/08/4-ways-to-add-personality-to-social-communication/) between a brand and its consumers and typically receives more engagement than brand-generated content. Now, social media marketers are increasing the focus on interactive social campaigns and sharable content in order to boost engagement and brand loyalty among this [younger demographic](http://www.mobilemarketer.com/cms/news/content/17533.html). ## Twitter Profiles Get a Makeover Earlier this week, Twitter began rolling out a major [profile redesign](http://mashable.com/2014/04/08/twitter-profile-redesign/) that looks very similar to Facebook. The new look includes more user information and several new features like highlighting the most engaging posts, larger profile images, and a customizable visual header. Seeing as though the majority of social media users are notorious for resisting change, the drastic adjustments in appearance prompted [heightened criticism](http://mashable.com/2014/04/08/twitter-redesign-reactions/) for Twitter’s new look and its vast similarities to Facebook. Take heed skeptics, the network will also be releasing fifteen new types of [ads](http://online.wsj.com/news/articles/SB10001424052702304441304579481614220149076) and improved ways to target users over the next few months in the hopes of winning over e-commerce companies and mobile game developers. ## Utilizing Popular TV Shows to Promote Tourism Tourism Ireland and HBO recently [partnered](http://skift.com/2014/04/03/tourism-ireland-makes-deal-with-hbo-to-bring-game-of-thrones-to-life/) to bring the television series Game of Thrones to life. After filming in Ireland over the last three seasons, the tourism board is eager to capitalize on the show’s cultish following. A handful of popular [consumer brands](http://www.mediabistro.com/prnewser/14-brands-that-made-the-most-of-the-game-of-thrones-premier_b89345) were also eager to get in on the action from Sunday’s season 4 premier by tweeting hilarious puns related to the show and its plethora of characters, regions and plot lines. Similarly, Albuquerque, New Mexico has seen a [significant increase](http://skift.com/2013/08/07/breaking-bad-tourism-boost-will-last-long-after-series-leaves-albuquerque/) in visitors as a result of popular television show Breaking Bad and New Zealand experienced success in branding itself as the real Middle Earth from *Lord of the Rings*. ## Secret Sharing Apps On The Rise From sharing juicy gossip to promoting a brand at an event, secret sharing apps are quickly becoming the new “it girl” of social media. [Heineken](http://time.com/52834/beer-is-about-to-invade-your-snapchat/), for example, has developed a way to make disappearing images engaging by giving attendees of Coachella music festival the inside scoop on unreleased artist lineups by sending them photo clues throughout the weekend. [Publishers](http://www.niemanlab.org/2014/04/how-some-journalists-are-using-anonymous-secret-sharing-apps/) are also taking advantage of anonymous sharing apps like Whisper and Secret, both used to share gossip and secret content. - [Tweet](https://twitter.com/share) [![How To Annoy Your Social Media Audience](https://www.turnerpr.com/hubfs/Imported_Blog_Media/weekly-download-may17-2019-3-1.png) ](https://www.turnerpr.com/spin-kitchen/how-to-annoy-your-social-media-audience) #### [How To Annoy Your Social Media Audience](https://www.turnerpr.com/spin-kitchen/how-to-annoy-your-social-media-audience) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : May 17, 2019 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including spring travel trends. Sign up to get the TURNER... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/how-to-annoy-your-social-media-audience) [![The Clock is TikTok-ing](https://www.turnerpr.com/hubfs/Imported_Blog_Media/weekly-download-oct9-2019-2-1.png) ](https://www.turnerpr.com/spin-kitchen/tiktok-instagram) #### [The Clock is TikTok-ing](https://www.turnerpr.com/spin-kitchen/tiktok-instagram) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : October 11, 2019 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including fall travel trends. Sign up to get the TURNER... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/tiktok-instagram) [![TURNER Weekly Download 5.1.2015](https://www.turnerpr.com/hubfs/Imported_Blog_Media/TPR-Email-7-100889_600x200-1-1.jpg) ](https://www.turnerpr.com/spin-kitchen/emoji-hashtags-takeover-instagram-tpr-weekly-download-5-1-2015) #### [TURNER Weekly Download 5.1.2015](https://www.turnerpr.com/spin-kitchen/emoji-hashtags-takeover-instagram-tpr-weekly-download-5-1-2015) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : May 01, 2015 YouTube Threatened By Facebook Video Facebook is drawing publishers and viewers away from YouTube by sharing exclusive network-optimized video... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/emoji-hashtags-takeover-instagram-tpr-weekly-download-5-1-2015) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Walsh", "url" : "https://www.turnerpr.com/spin-kitchen/author/emily-walsh" }, "dateModified" : "2025-02-24T14:08:44.632Z", "datePublished" : "2014-04-11T04:00:00.000Z", "headline" : "TURNER Weekly Download 4.4.11", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/Twitter_Profile-122478_623x200-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/sharable-content-gets-love-twitter-gets-facelift-tv-becomes-reality-tpr-weekly-download-4-4-11", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```