--- title: "For Social Media, Nothing Is More Constant Than Change: TPR Weekly Download 10.10.14" description: As the social media landscape continues to change, brands, publishers and marketers alike are forced to adapt as well. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/WD-10_10-2-1.jpg --- 1 min read # For Social Media, Nothing Is More Constant Than Change: TPR Weekly Download 10.10.14 [ Emily Walsh ](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : October 10, 2014 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![For Social Media, Nothing Is More Constant Than Change: TPR Weekly Download 10.10.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/WD-10_10-2-1.jpg) ## All Eyes On Ello With plenty of buzz and an uncertain future, marketers are paying close attention to social media network, Ello. Although [brands](http://contently.com/strategist/2014/09/26/why-brands-need-to-fight-the-temptation-and-stay-off-ello/) remain weary of the anti-ad social media network, [publishers](http://contently.com/strategist/2014/10/03/how-publishers-are-crafting-their-ello-strategy/) are already starting to develop their strategy on what Contently calls “the most viral social network since Snapchat.” ## Snapchat Rolls Out Advertising Photo messaging app, Snapchat, recently announced plans to introduce [ads](http://www.businessweek.com/news/2014-10-08/snapchat-ads-are-coming-soon-says-ceo-evan-spiegel) to the platform, monetizing the business valued at $10 billion earlier this year. The ads will live within the “Stories” feature and will be optional to view. ## Apple Positions Itself As A Luxury Lifestyle Brand After making a notable series of high-profile hires and unveiling a collection of snazzy new products in 2014, “the seeds of Apple’s fashion ventures are falling on the right kind of soil.” [Dujour](http://dujour.com/lifestyle/apple-luxury-fashion-wearables-brand/) predicts these changes will position Apple as *the* luxury lifestyle brand for wearable technology. Shocking, right? ## The Millennial Golf Game [Golf brands](http://www.adweek.com/news/technology/how-golf-brands-are-trying-bring-millennials-back-game-160566) plan on using a combination of digital and social media strategies to attract a new generation of Millennials to the game including influencer campaigns, interactive social media promotions and a complete website overhaul. ## Brands & Media, Sitting In A Tree Media companies have a revenue problem, and brands are finding it more difficult to reach consumers with effective messaging. The solution? [Merge](http://comprehension.prsa.org/?p=6558&spMailingID=11314607&spUserID=MzM4NTgzMjcyNjMS1&spJobID=363340120&spReportId=MzYzMzQwMTIwS0) earned and paid media through native advertising and sponsored content. Paid syndication, integration and co-creation are just a few ways to bridge the gap between publishers and advertisers. - [Tweet](https://twitter.com/share) [![TURNER Weekly Download: 10.26.2012](https://www.turnerpr.com/hubfs/Imported_Blog_Media/yelp-435cs102112-1-1.jpg) ](https://www.turnerpr.com/spin-kitchen/turner-pr-presents-weekly-download-10-26-2012) #### [TURNER Weekly Download: 10.26.2012](https://www.turnerpr.com/spin-kitchen/turner-pr-presents-weekly-download-10-26-2012) [Kristina Zelisko](https://www.turnerpr.com/spin-kitchen/author/kristina-zelisko) : October 26, 2012 Rupert Murdoch Offers Twitter Support to WSJ Customer Who Didn’t Get Paper Delivered It’s seldom that people can deliver customer service complaints... [digital communications](https://www.turnerpr.com/spin-kitchen/tag/digital-communications) [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/turner-pr-presents-weekly-download-10-26-2012) [![Creating Content, Social Media Advocates and Effective Advertising: TPR Weekly Download 5.16.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Google-Glass-View-312855_623x200-2-3.png) ](https://www.turnerpr.com/spin-kitchen/creating-content-social-media-advocates-effective-advertising-tpr-weekly-download-5-16-14) #### [Creating Content, Social Media Advocates and Effective Advertising: TPR Weekly Download 5.16.14](https://www.turnerpr.com/spin-kitchen/creating-content-social-media-advocates-effective-advertising-tpr-weekly-download-5-16-14) [Admin](https://www.turnerpr.com/spin-kitchen/author/admin) : May 16, 2014 Creating Social Advocates for Your Company Who better to promote your company than the employees themselves? More often than not, employees’ personal... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/creating-content-social-media-advocates-effective-advertising-tpr-weekly-download-5-16-14) [![Bridging The Gap With Publishers, Brands & Social Media: TPR Weekly Download 9.26.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Social-60527_510x200-2-1.png) ](https://www.turnerpr.com/spin-kitchen/bridging-gap-publishers-brands-social-media-tpr-weekly-download-9-26-14) #### [Bridging The Gap With Publishers, Brands & Social Media: TPR Weekly Download 9.26.14](https://www.turnerpr.com/spin-kitchen/bridging-gap-publishers-brands-social-media-tpr-weekly-download-9-26-14) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : September 26, 2014 Ello: The New Anti-Facebook Invite-only, anti-ad social media network, Ello, is gaining an influx of new users resulting from the debate around... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/bridging-gap-publishers-brands-social-media-tpr-weekly-download-9-26-14) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Walsh", "url" : "https://www.turnerpr.com/spin-kitchen/author/emily-walsh" }, "dateModified" : "2025-02-24T14:00:24.935Z", "datePublished" : "2014-10-10T04:00:00.000Z", "headline" : "For Social Media, Nothing Is More Constant Than Change: TPR Weekly Download 10.10.14", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/WD-10_10-2-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/social-media-nothing-constant-change-tpr-weekly-download-10-10-14", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```