--- title: "Fundamental Shifts for Content Marketing: TPR Weekly Download 4.17.15" description: The world’s biggest social media platforms are increasingly trying to keep your attention with extra content. These are the fundamental shifts we noticed this week. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/TravaasaAustin-1-1.jpg --- 1 min read # Fundamental Shifts for Content Marketing: TPR Weekly Download 4.17.15 [ Emily Walsh ](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : April 17, 2015 ![Fundamental Shifts for Content Marketing: TPR Weekly Download 4.17.15](https://www.turnerpr.com/hubfs/Imported_Blog_Media/TravaasaAustin-1-1.jpg) ## The Added Value of Microsites The microsite has quickly become *the* go-to publishing platform for sharing branded content whether it’s a media hub publishing content on a regular basis or an independent site meant to support a larger campaign. Different from a company blog or newsletter, a microsite has its own independent URL that lives outside of the company homepage. Like any other content marketing initiative, establishing a strategy for the site is the most important aspect of ensuring its success. [Contently](http://contently.com/strategist/2015/04/09/what-the-hell-is-a-microsite-and-why-do-i-need-one/) offers a break down of the different types of microsites and their value. ## Tumblr Debuts New Ads A new ad product called [Sponsored Day](http://www.adweek.com/news/technology/tumblr-debuts-new-ad-sits-top-users-dashboards-24-hours-164099) allows marketers to place promotional content at the top of users’ Tumblr dashboard for 24 hours. Nike is the first brand to buy in as part of its #betterforit campaign, which aims to sell its line of women’s workout gear with a big, [integrated media push](http://www.adweek.com/adfreak/nike-turns-cant-can-its-largest-womens-campaign-ever-164059). ## Snapchat Campaign Brings Awareness to Violent Conflict On the one-year anniversary of the #BringBackOurGirls campaign, UNICEF is using [Snapchat](http://prweek.tumblr.com/post/116402315947/on-the-one-year-anniversary-of-the) to share a reminder of how 800,000 Nigerian children are being affected by the conflict between Boko Haram and military forces. Snapchat influencers like [Shaun McBride](https://youtu.be/EpJfyoXzqBs) created duplicate drawings (originally created by the children of the region depicting the violence they have witnessed) to emphasize the impact of the violence and its dramatic impact on hundreds of thousands of Nigerian children. ## Employees Make the Best Brand Advocates Social media is one of the most influential channels for brands to engage with customers and even though the majority of leading companies have a social presence, only [41 percent of HR and marketing executives](http://www.slideshare.net/Altimeter/report-strengthening-employee-relationships-altimeter-group) reported having a strategy for employee advocacy. Since most employees don’t have a [clear understanding](http://recode.net/2015/04/13/the-social-media-megaphone-every-brand-forgets/) of what they can or should share on behalf of a brand, most stay quiet. [Elevate](http://blog.linkedin.com/2015/04/13/elevate/), a new tool from LinkedIn, helps brands tap employees' social reach by [empowering](http://www.buzzfeed.com/carolineodonovan/linkedin-wants-to-help-your-company-help-you-tweet-about-you#.elBj0eZjx) them to be more active on social media. Company curators can now create pre-approved, sharable content for employees to share on their personal social networks to advocate on behalf of the brand. ## Twitter’s New Homepage In an effort to attract new users, [Twitter](http://www.pcworld.com/article/2910672/twitter-turns-its-home-page-into-a-news-and-information-hub.html) is turning its home page into a news and information hub where non-members can access streams of content on various trending topics from general news to travel guides. - [Tweet](https://twitter.com/share) [![TURNER Weekly Download 4.4.11](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Twitter_Profile-122478_623x200-1-1.jpg) ](https://www.turnerpr.com/spin-kitchen/sharable-content-gets-love-twitter-gets-facelift-tv-becomes-reality-tpr-weekly-download-4-4-11) #### [TURNER Weekly Download 4.4.11](https://www.turnerpr.com/spin-kitchen/sharable-content-gets-love-twitter-gets-facelift-tv-becomes-reality-tpr-weekly-download-4-4-11) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : April 11, 2014 Internet Security Breech Still A Concern A confounding computer bug called “Heartbleed” continues to cause a major security concern for Internet... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/sharable-content-gets-love-twitter-gets-facelift-tv-becomes-reality-tpr-weekly-download-4-4-11) [![TURNER POV: Does Your Brand Need To Be On Bluesky?](https://www.turnerpr.com/hubfs/Imported_Blog_Media/bluesky-3.png) ](https://www.turnerpr.com/spin-kitchen/turner-pov-bluesky) #### [TURNER POV: Does Your Brand Need To Be On Bluesky?](https://www.turnerpr.com/spin-kitchen/turner-pov-bluesky) [Emma Abbott](https://www.turnerpr.com/spin-kitchen/author/emma-abbott) : December 02, 2024 We can hear you groaning already: “Do I need another social media platform to worry about?” We get it. But Bluesky is worth paying attention to. Here... [social media](https://www.turnerpr.com/spin-kitchen/tag/social-media) [digital communications](https://www.turnerpr.com/spin-kitchen/tag/digital-communications) [Read More](https://www.turnerpr.com/spin-kitchen/turner-pov-bluesky) [![Facebook Goes Meta](https://www.turnerpr.com/hubfs/Imported_Blog_Media/socialmedia2021-1-1.png) ](https://www.turnerpr.com/spin-kitchen/facebook-goes-meta) #### [Facebook Goes Meta](https://www.turnerpr.com/spin-kitchen/facebook-goes-meta) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : November 05, 2021 A curated collection of can’t-miss news from this week, including 2021 social media trends and more. Sign up to get the TURNER Weekly Download in... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/facebook-goes-meta) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Walsh", "url" : "https://www.turnerpr.com/spin-kitchen/author/emily-walsh" }, "dateModified" : "2025-02-24T13:56:51.595Z", "datePublished" : "2015-04-17T04:00:00.000Z", "headline" : "Fundamental Shifts for Content Marketing: TPR Weekly Download 4.17.15", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/TravaasaAustin-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/tpr-weekly-download-4-17-15", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```