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Fundamental Shifts for Content Marketing: TPR Weekly Download 4.17.15

Emily Walsh : April 17, 2015

The Added Value of Microsites

The microsite has quickly become the go-to publishing platform for sharing branded content whether it’s a media hub publishing content on a regular basis or an independent site meant to support a larger campaign. Different from a company blog or newsletter, a microsite has its own independent URL that lives outside of the company homepage. Like any other content marketing initiative, establishing a strategy for the site is the most important aspect of ensuring its success. Contently offers a break down of the different types of microsites and their value.

Tumblr Debuts New Ads

A new ad product called Sponsored Day allows marketers to place promotional content at the top of users’ Tumblr dashboard for 24 hours. Nike is the first brand to buy in as part of its #betterforit campaign, which aims to sell its line of women’s workout gear with a big, integrated media push.

Snapchat Campaign Brings Awareness to Violent Conflict

On the one-year anniversary of the #BringBackOurGirls campaign, UNICEF is using Snapchat to share a reminder of how 800,000 Nigerian children are being affected by the conflict between Boko Haram and military forces. Snapchat influencers like Shaun McBride created duplicate drawings (originally created by the children of the region depicting the violence they have witnessed) to emphasize the impact of the violence and its dramatic impact on hundreds of thousands of Nigerian children.

Employees Make the Best Brand Advocates

Social media is one of the most influential channels for brands to engage with customers and even though the majority of leading companies have a social presence, only 41 percent of HR and marketing executives reported having a strategy for employee advocacy. Since most employees don’t have a clear understanding of what they can or should share on behalf of a brand, most stay quiet. Elevate, a new tool from LinkedIn, helps brands tap employees' social reach by empowering them to be more active on social media. Company curators can now create pre-approved, sharable content for employees to share on their personal social networks to advocate on behalf of the brand.

Twitter’s New Homepage

In an effort to attract new users, Twitter is turning its home page into a news and information hub where non-members can access streams of content on various trending topics from general news to travel guides.

What Can We Do Better? Content Creators Sound Off On Their PR Pet Peeves

Tyler Wilcox: April 17, 2024

For the past few years, we’ve been chatting with some of our favorite writers, podcasters, influencers and content creators for our TURNER Q&A series...

Growth of the Silent Tourism Trend: 5 Tips for Destination Marketers

Malcolm Griffiths: April 11, 2024

Tipped to be a major travel trend for 2024, Silent Tourism and travelers’ quest for “quietude” has surged in the media in early April 2024, thanks in...

Outdoors Destinations travel trends Destination Marketing

TURNER Q&A: Lebawit Lily Girma

Tyler Wilcox: April 4, 2024

As the founder of Tourism Lens and a full-time travel news reporter at Bloomberg Pursuits, Lebawit Lily Girma’s passion for storytelling is only...

TURNER Q&A sustainability diversity travel trends