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Turner PR Presents the Weekly Download: 11.16.2012
Google Ad Revenue Surpasses All of Print Media In the first six months of 2012, Google brought in more ad revenue than all U.S. magazines and...
Facebook Tests ‘Collections’ Posts with Buttons for Retailers Several retailers have been testing the new “Collections” Facebook feature, which display a “Want,” “Collect” or “Like” button on product images so users can add the product to their Timelines. Just in time for the holiday season, a new foray into Facebook ecommerce?
Bing Adds Journalists to Its Social Sidebar Hot off the press: when you search for something on Bing, its ‘social sidebar’ now includes news authors with articles and stories relating to your query.
Gucci Hearts ‘Pinnable’ Banner Ad; L’Oreal, Not So Much Gucci’s latest banner ad for the Fall/Winter 2012 campaign includes a built-in “Pin it” button, which will bring up two choices for Pinterest users: they can pin the actual advertisement to their board or pin the pair of shoes displayed in the ad. Not every brand is quite as optimistic about the social media darling, however:
Rachel Weiss, L’Oreal’s vp of digital strategy and marketing, recently told
Business Insider that she had all but stopped using the white-hot social “pinning” service and re-focused her branding efforts on Facebook because she “
got bored” with Pinterest.
Pinterest is so Last Year; What’s our next social media obsession? The BuzzFeed website is betting that sharing items via socia media could be a big part of online marketing, embracing so-called sponsored stories for revenue and dispensing with banner ads.
Using Social Networks to Influence Travel Bookings There is no doubt that social networks and user reviews can have a huge impact on overall booking decisions. But what, exactly, is the bottom line?
Old Navy Fetes 5 Million Facebook Fans With Unusual Coupon Old Navy celebrated its 5 millionth fan by offering all Facebook fans a coupon for 30 percent off. The twist? A video coupon drives users to step foot in a store to redeem instead of a discount code for their web store. With the holidays just around the corner, look for more foot-traffic promotions to drive in-store sales.
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Turner PR Presents the Weekly Download: 12.14.2012
Kristina Zelisko : December 14, 2012
Amazon Integrates With Facebook to Launch Social Gifting Feature Gift giving just got a little easier not just for consumers but brands as well (just...
Turner Weekly Download: 8.24.2012
Kristina Zelisko : August 31, 2012
Twitter Launches Certified Products Program