---
title: "TURNER Weekly Download: 11.02.2012"
description: From social media trends to social media fails the Turner Public Relations's Weekly Download has it all. Happy Friday from all of us at Turner PR!
---

[Turner | Spin Kitchen ](https://www.turnerpr.com/spin-kitchen)

# [TURNER Weekly Download: 11.02.2012](https://www.turnerpr.com/spin-kitchen/turner-pr-presents-weekly-download-11-02-2012)

 Written by [Kristina Zelisko](https://www.turnerpr.com/spin-kitchen/author/kristina-zelisko) | November 02, 2012

## Introduction to Facebook Mobile Ads

With [ nearly 60 percent of users](http://turnerpr.us2.list-manage.com/track/click?u=ece9115632f05c8d81add1965&id=ddea0de235&e=9585740439) accessing the site via mobile this [transition](http://turnerpr.us2.list-manage1.com/track/click?u=ece9115632f05c8d81add1965&id=0a7840ce2a&e=9585740439) is even more important to stay ahead of the curve.  

## American Apparel and Gap Criticized for Hashtag Crashing

The biggest brand fails of Hurricane Sandy: American Apparel and Gap [ crashing the trending hashtag #Sandy ](http://turnerpr.us2.list-manage.com/track/click?u=ece9115632f05c8d81add1965&id=a022c9514f&e=9585740439)to springboard their own promotional messaging.  

## Like, Tweet Or Link, Social Commerce Is On The Rise

[A recent study ](http://turnerpr.us2.list-manage.com/track/click?u=ece9115632f05c8d81add1965&id=5d64495b36&e=9585740439)shows that social commerce is continuing to grow and “Dollars Per Social Share” have nearly doubled in the last two years.  

## Yelp Launching Visual Menus

[Yelp announced a new feature ](http://turnerpr.us2.list-manage.com/track/click?u=ece9115632f05c8d81add1965&id=a39b74625c&e=9585740439)that allows users to browse restaurant menus from both the website and mobile app.  Menus have already started to roll out on U.S. business pages.  

## Facebook Becomes Nation’s Hurricane Bulletin Board

Social media has become a [vital tool](http://turnerpr.us2.list-manage1.com/track/click?u=ece9115632f05c8d81add1965&id=3082229500&e=9585740439) in communication during natural disasters. Facebook became a bulletin board, with “ [We are ok”](http://turnerpr.us2.list-manage.com/track/click?u=ece9115632f05c8d81add1965&id=4f93a0770f&e=9585740439) ranked as the most shared term on Facebook this week.

[View full post](https://www.turnerpr.com/spin-kitchen/turner-pr-presents-weekly-download-11-02-2012)

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