--- title: "TURNER WEEKLY DOWNLOAD: Double Tap to Book" description: Sign up to get the TURNER Weekly Download in your inbox every Friday. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-10-16-at-1_07_43-PM-Dec-01-2021-08-28-15-43-PM-3.png --- 1 min read # TURNER WEEKLY DOWNLOAD: Double Tap to Book [ Nicolette Cusmano ](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : April 22, 2016 [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) ![TURNER WEEKLY DOWNLOAD: Double Tap to Book](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-10-16-at-1_07_43-PM-Dec-01-2021-08-28-15-43-PM-3.png) *Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. **[Sign up](https://turnerpr.com/newsletters)** to get the TURNER Weekly Download in your inbox every Friday.* ## Double Tap to Book Many brands are looking for ways to use Instagram to boost sales, and **[Starwood is diving right in](http://digiday.com/brands/starwood-hote-reservations-instagram/)**. The hotel's Tribute Portfolio is partnering with LiketoKnow.it to allow users to book stays by tapping images posted by paid fashion influencers on Instagram. The process is not completely ironed out, but it’ll be interesting to see how the hospitality industry’s answer to the “Shop Now” button develops. ## A Penney for your Inspiration JCPenney and social network Pinterest have teamed up for Mother's Day to **[create physical, digital pinboards](http://adage.com/article/cmo-strategy/jc-penney-targets-moms-mother-s-day-pinterest-campaign/303686/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digital)** that will showcase apparel, beauty and hair inspiration at 10 of their stores in malls across the U.S. The plan is to catch the eye of the modern American mom in search of head-to-toe looks. Sheeba Philip, VP of marketing strategy and communication, noted that "the Pinterest activation goes deeper -- we're not just entertaining, we're giving meaningful content for [moms'] lives." ## Real-time = all the time Even though the “media” part of social is well taken care of, the “social” piece is often overlooked. On average, brands receive a staggering 10,968 inbound messages across Twitter and Facebook each year -- but only 10.7% get responded to. Too many companies are basing their content strategies around so-called timely events (e.g., Oreo at the Super Bowl or Arby's and Pharrell's hat at the GRAMMY Awards). Although relevant and timely posts are beneficial, **[it is still extremely important to speak often to your audience](http://digiday.com/sponsored/sproutsocialsbl-005-762-why-crouch-and-pounce-social-strategies-distract-brands/?utm_medium=email&utm_campaign=digidaydis&utm_source=daily&utm_content=160419)**. ## The Travel Hot-or-Not List In an attempt to stay on top of burgeoning platforms, **[Condé Nast Traveler launched its popular, annual hotel “Hot List” via Snapchat](http://digiday.com/publishers/conde-nast-traveler-reveals-hot-list-exclusively-snapchat/)**. The snaps lived on the magazine’s Snapchat story for 24 hours and announced 13 winning U.S. hotels. Later in the day, the full list was released on the CNT landing page. “It has evolved from something we were just exploring to something that feels like a storytelling tool,” said CNT Digital Director Brad Rickman. “It feels very editorial right now, very experimental.” ## Weekly Moment of Zen [**Apply today to be Queen Elizabeth’s Social Media Editor**](https://theroyalhousehold.tal.net/vx/lang-en-GB/mobile-0/appcentre-1/brand-2/candidate/so/pm/1/pl/4/opp/1140-Head-of-Digital-Engagement/en-GB). Pro tip: Pics of corgis get tons of likes. - [Tweet](https://twitter.com/share) [![TURNER Weekly Download: Snapchat is so last season](https://www.turnerpr.com/hubfs/Imported_Blog_Media/wkly-dwnld-turner-1-1.png) ](https://www.turnerpr.com/spin-kitchen/turner-weekly-download-snapchat-is-so-last-season) #### [TURNER Weekly Download: Snapchat is so last season](https://www.turnerpr.com/spin-kitchen/turner-weekly-download-snapchat-is-so-last-season) [Nicolette Cusmano](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : March 18, 2016 Snapchat is so last season Recently, top luxury brands such as Louis Vuitton and Chanel have been amping up their Snapchat stories in attempts to... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/turner-weekly-download-snapchat-is-so-last-season) [![WEEKLY DOWNLOAD: Style Transfers](https://www.turnerpr.com/hubfs/Imported_Blog_Media/download-header-nov11-1-3.png) ](https://www.turnerpr.com/spin-kitchen/weekly-download-style-transfers) #### [WEEKLY DOWNLOAD: Style Transfers](https://www.turnerpr.com/spin-kitchen/weekly-download-style-transfers) [Nicolette Cusmano](https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano) : November 11, 2016 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/weekly-download-style-transfers) [![E-News Is Good News](https://www.turnerpr.com/hubfs/Imported_Blog_Media/turner-weekly-download-4-27-2018-1.png) ](https://www.turnerpr.com/spin-kitchen/e-news-is-good-news) #### [E-News Is Good News](https://www.turnerpr.com/spin-kitchen/e-news-is-good-news) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : April 27, 2018 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. Sign up to get the TURNER Weekly Download in your inbox... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/e-news-is-good-news) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nicolette Cusmano", "url" : "https://www.turnerpr.com/spin-kitchen/author/nicolette-cusmano" }, "dateModified" : "2025-02-24T14:06:56.449Z", "datePublished" : "2016-04-22T04:00:00.000Z", "headline" : "TURNER WEEKLY DOWNLOAD: Double Tap to Book", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2015-10-16-at-1_07_43-PM-Dec-01-2021-08-28-15-43-PM-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/turner-weekly-download-double-tap-to-book", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```