---
title: "TURNER Weekly Download: Snapchat Gets Deep + More"
description: "The 16 publishers on Snapchat's Discover page will now be able to share that content on other social platforms by \"deep linking\" to their pages."
---

[Turner | Spin Kitchen ](https://www.turnerpr.com/spin-kitchen)

# [TURNER Weekly Download: Snapchat Gets Deep + More](https://www.turnerpr.com/spin-kitchen/turner-weekly-download-snapchat-gets-deep-star-wars-madness-mobile-makeovers)

 Written by [Cameron Jackson](https://www.turnerpr.com/spin-kitchen/author/cameron-jackson) | December 04, 2015

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week. **[Sign up](https://turnerpr.com/newsletters)** to get the TURNER Weekly Download in your inbox every Friday.

## Things are getting deep

 The 16 publishers on Snapchat's Discover page ** [will now be able to share that content on other social platforms](http://digiday.com/platforms/snapchat-publishers-promote-discover-links-facebook-twitter/)** by "deep linking" to their pages. As a result, publishers will bring more trackable views to their content and create the chance for engagement, while Snapchat will be able to boost traffic to the app. Sounds like a win-win.

## Beep Boop Brand

 So there's this film premiering in a month that you may or may not have heard of called Star Wars: The Force Awakens. Let's be real: it's impossible to escape the Star Wars logo when the movie's marketing campaign includes partnerships with brands like Lucky Charms, Adidas, Kraft, Disney, Google ... and the list goes on. **[There are more limited edition Star Wars products than you could dream of](http://www.wired.com/2015/11/star-wars-marketing-integration/#slide-13)**. If you've ever wanted Lightsaber BBQ Tongs complete with sound effects, now is your time.

## Your modern day scrapbook

 Google rolled out a new feature that allows **[mobile users to search and save images into collections which they can reference later](http://techcrunch.com/2015/12/01/google-turns-image-search-into-pinterest-with-new-collections-feature/#.o7qocu6:lJQz)**. Sounds very similar to a Pinterest board, but these collections can only be made on a mobile phone and through a Google account. Google intentionally wants users to share collections with their circles on Google+, boosting participation and a sense of social community on the platform. That's right, more cute puppy photos for all!

## A mobile makeover

[**LinkedIn gave its mobile app a brand new face lift, and the results look a lot like Facebook**](http://mashable.com/2015/12/02/new-linkedin-app/#LIkFAiLWWZqB). There is a central feed with articles and news from your connections or posts popular among your extended network. This is a reflection of LinkedIn's focus on being the go-to source for professional editorial content in addition to providing professional connections.

## Weekly Moment of Zen

[**Naming babies after Instagram filters like Lux or Valencia is apparently all the rage**](http://techcrunch.com/2015/12/01/if-youve-named-your-baby-after-an-instagram-filter-youre-not-alone/#.o7qocu6:mNxy) in 2015 as millennials enter parenthood. Is there any better way to honor the platform on which you and your significant other probably met?

[View full post](https://www.turnerpr.com/spin-kitchen/turner-weekly-download-snapchat-gets-deep-star-wars-madness-mobile-makeovers)

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