1 min read

Visual Travel Sites, Fashion-Forward Wearables, And Translating “Likes” To Visitors: TPR Weekly Download 9.5.14

Emily Walsh : September 05, 2014

Fashion-Forward Wearables

Technology companies and fashion brands are bridging the gap for wearable devices in order to create products people actually want to wear. Designers like Ralph Lauren and Tory Burch are playing a vital role in the development of wearables with the intention of making the devices more attractive to people with an eye on fashion. The fitness revolution looks to wearables as a comfortable source of performance data that’s easy to access and analyze.

Choosing The Right Social Network For Your Brand

From the community demographics to top-performing content, every social media platform is different. To determine which network will yield the greatest ROI, brands should outline goals and set benchmarks for growth, examine which content is working best on various platforms, watch competitors’ social media activity to stay relevant, crowd-source information from fans, and build a strong foundation of loyal followers.

Translating “Likes” To Visitors

Destination marketing organizations have experienced a surge of social media growth, but how does social data compare to booking and arrival data? Tourism Australia and Pure Michigan lead the way in social media prowess, but Skift points out that neither DMO has experienced a record-breaking increase in visitors as a result of outstanding social media marketing tactics. “Every DMO should now be able to compare their own social media growth to the medium’s growth in general and to arrival numbers and get a better sense if a correlation exists.”

Adidas Hosts World’s 1^st Crowd-Sourced Fashion Show

Adidas #NEORunway show unveiled the brand’s new Fall/Winter 2014 collection yesterday to kick off New York Fashion Week. The world’s first tweet-powered digital fashion show gave teens unrivaled access to the inner workings of the NEO Label. Everything from lighting, to music, to makeup, hair and outfits and even set design was determined by Adidas fans through Twitter’s in-card voting system prior to the start of the show.

Travel Sites Get Visual

Ad-supported content site, About.com, unveiled its redesigned travel vertical as an image-led site while also maintaining the SEO advantages rooted in rich content. Yahoo Travel, USA Today Travel and Conde Nast Traveler all launched major website overhauls this year with the goal of modernizing the user experience with appealing images and easier site navigation.

1 min read

The Rise Of Visual Platforms And Location-Based Marketing: TPR Weekly Download 8.8.14

Emily Walsh : August 08, 2014

Instagram Is Hot To Trot This Week Instagram was in the spotlight this week with fans and brands alike. AdWeek reported that Instagram posts saw more...

Why We Wander

Tyler Wilcox : August 02, 2019

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including luxury travel trends. Sign up to get the TURNER...

TURNER Weekly Download

Five Travel Trends That Will Change The Way We Explore In 2024

Malcolm Griffiths : January 02, 2024

The tourism landscape continues to evolve and 2024 promises a diverse array of new reasons for consumers to travel. We’ve done the heavy lifting of...

travel trends Destinations