--- title: "Visual Travel Sites, Fashion-Forward Wearables, And Translating “Likes” To Visitors: TPR Weekly Download 9.5.14" description: From the world’s first tweet-powered digital fashion show to translating social media likes into actual visitors, travel and lifestyle brands are bringing the online audience to life. image: https://www.turnerpr.com/hubfs/Imported_Blog_Media/Recreation-Snowbird-Mtn-Bike-220231_623x200-1-3.jpg --- 1 min read # Visual Travel Sites, Fashion-Forward Wearables, And Translating “Likes” To Visitors: TPR Weekly Download 9.5.14 [ Emily Walsh ](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : September 05, 2014 ![Visual Travel Sites, Fashion-Forward Wearables, And Translating “Likes” To Visitors: TPR Weekly Download 9.5.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Recreation-Snowbird-Mtn-Bike-220231_623x200-1-3.jpg) ## Fashion-Forward Wearables [Technology companies and fashion brands](http://www.washingtonpost.com/news/business/wp/2014/09/01/can-fashion-designers-make-tech-wearables-truly-wearable/) are bridging the gap for wearable devices in order to create products people actually want to wear. Designers like Ralph Lauren and [Tory Burch](http://mashable.com/2014/07/15/tory-burch-fitbit-accessories/) are playing a vital role in the development of wearables with the intention of making the devices more attractive to people with an eye on fashion. The [fitness revolution](http://www.outsideonline.com/outdoor-gear/gear-shed/tech-talk/Tested-Wearables-20.html) looks to wearables as a comfortable source of performance data that’s easy to access and analyze. ## Choosing The Right Social Network For Your Brand From the community demographics to top-performing content, every social media platform is different. To determine which [network](http://simplymeasured.com/blog/2014/08/27/how-to-determine-if-a-social-network-is-right-for-your-brand/) will yield the greatest ROI, brands should outline goals and set benchmarks for growth, examine which content is working best on various platforms, watch competitors’ social media activity to stay relevant, crowd-source information from fans, and build a strong foundation of loyal followers. ## Translating “Likes” To Visitors Destination marketing organizations have experienced a surge of social media growth, but how does social data compare to booking and arrival data? Tourism Australia and Pure Michigan lead the way in social media prowess, but [Skift](http://skift.com/2014/09/03/how-many-likes-equals-an-actual-visitor-to-a-destination/) points out that neither DMO has experienced a record-breaking increase in visitors as a result of outstanding social media marketing tactics. “Every DMO should now be able to compare their own social media growth to the medium’s growth in general and to arrival numbers and get a better sense if a correlation exists.” ## Adidas Hosts World’s 1st Crowd-Sourced Fashion Show Adidas [#NEORunway](http://digiday.com/brands/adidas-neo-hosts-worlds-first-tweet-powered-fashion-show-nyfw/) show unveiled the brand’s new Fall/Winter 2014 collection yesterday to kick off New York Fashion Week. The world’s first tweet-powered digital fashion show gave teens unrivaled access to the inner workings of the NEO Label. Everything from lighting, to music, to makeup, hair and outfits and even set design was determined by Adidas fans through Twitter’s in-card voting system prior to the start of the show. ## Travel Sites Get Visual Ad-supported content site, [About.com](http://skift.com/2014/09/03/about-com-redesigns-travel-vertical-and-has-a-way-to-go/), unveiled its redesigned travel vertical as an image-led site while also maintaining the SEO advantages rooted in rich content. [Yahoo Travel](https://www.yahoo.com/travel), [USA Today Travel](http://www.usatoday.com/travel/) and [Conde Nast Traveler](http://www.cntraveler.com/) all launched major website overhauls this year with the goal of modernizing the user experience with appealing images and easier site navigation. - [Tweet](https://twitter.com/share) [![The Rise Of Visual Platforms And Location-Based Marketing: TPR Weekly Download 8.8.14](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2014-08-08-at-11_04_46-AM-1339024_623x200-1-3.png) ](https://www.turnerpr.com/spin-kitchen/rise-visual-platforms-location-based-marketing-tpr-weekly-download-8-8-14) 1 min read #### [The Rise Of Visual Platforms And Location-Based Marketing: TPR Weekly Download 8.8.14](https://www.turnerpr.com/spin-kitchen/rise-visual-platforms-location-based-marketing-tpr-weekly-download-8-8-14) [Emily Walsh](https://www.turnerpr.com/spin-kitchen/author/emily-walsh) : August 08, 2014 Instagram Is Hot To Trot This Week Instagram was in the spotlight this week with fans and brands alike. AdWeek reported that Instagram posts saw more... [Read More](https://www.turnerpr.com/spin-kitchen/rise-visual-platforms-location-based-marketing-tpr-weekly-download-8-8-14) [![Why We Wander](https://www.turnerpr.com/hubfs/Imported_Blog_Media/Screen-Shot-2018-05-09-at-1_45_11-PM-2-1.png) ](https://www.turnerpr.com/spin-kitchen/why-we-wander) #### [Why We Wander](https://www.turnerpr.com/spin-kitchen/why-we-wander) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : August 02, 2019 Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including luxury travel trends. Sign up to get the TURNER... [TURNER Weekly Download](https://www.turnerpr.com/spin-kitchen/tag/turner-weekly-download) [Read More](https://www.turnerpr.com/spin-kitchen/why-we-wander) [![How AI Is Reshaping the Way We Travel](https://www.turnerpr.com/hubfs/Screen%20Shot%202025-11-17%20at%2010.51.13%20AM.png) ](https://www.turnerpr.com/spin-kitchen/how-ai-is-reshaping-the-way-we-travel) #### [How AI Is Reshaping the Way We Travel](https://www.turnerpr.com/spin-kitchen/how-ai-is-reshaping-the-way-we-travel) [Tyler Wilcox](https://www.turnerpr.com/spin-kitchen/author/tyler-wilcox) : November 17, 2025 Since ChatGPT’s public debut in 2022, the buzz around generative artificial intelligence (AI) has only grown louder. It began as an experiment in... [travel](https://www.turnerpr.com/spin-kitchen/tag/travel) [travel trends](https://www.turnerpr.com/spin-kitchen/tag/travel-trends) [Destination Marketing](https://www.turnerpr.com/spin-kitchen/tag/destination-marketing) [artificial intelligence](https://www.turnerpr.com/spin-kitchen/tag/artificial-intelligence) [Read More](https://www.turnerpr.com/spin-kitchen/how-ai-is-reshaping-the-way-we-travel) JavaScript is required for best experience ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily Walsh", "url" : "https://www.turnerpr.com/spin-kitchen/author/emily-walsh" }, "dateModified" : "2025-02-24T14:16:22.750Z", "datePublished" : "2014-09-05T04:00:00.000Z", "headline" : "Visual Travel Sites, Fashion-Forward Wearables, And Translating “Likes” To Visitors: TPR Weekly Download 9.5.14", "image" : [ "https://www.turnerpr.com/hubfs/Imported_Blog_Media/Recreation-Snowbird-Mtn-Bike-220231_623x200-1-3.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.turnerpr.com/spin-kitchen/visual-travel-sites-fashion-forward-wearables-translating-likes-visitors-tpr-weekly-download-9-5-14", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.turnerpr.com/hubfs/FM_Website_Branding/Logos/Shipyard_Fahlgren_Mortine_G2_Black.png" }, "name" : "The Shipyard Collective (Shipyard, Fahlgren Mortine, TURNER)" } } ```