TURNER Wins Big At This Year’s HSMAI Adrian Awards
The Olympics may still be up in the air — but that isn’t stopping TURNER from taking home a little gold, silver and bronze in 2021. Along with our...
2 min read
It’s awards season! The Oscars and the Golden Globes may grab the spotlight. But if you’re in the hotel public relations world and the hospitality industry, you’re focused on
HSMAI’s Adrian Awards. The awards recognize inspiring best practices in sales and marketing for hotel PR and resort public relations. They were announced last night at a glitzy dinner reception at the New York Marriott Marquis. TURNER got all dressed up for the Adrian Awards – and it wasn’t in vain. We (along with our beloved partners) took home plenty of gold (and a little silver). Here are the details.
Award: Gold
Why We Won: TURNER brought Chicago Tribune travel editor Lori Rackl and a photographer to Moxy Chicago Downtown prior to the hotel’s launch. We introduced her to the philosophy of the brand, our F&B options, and the special eccentricities that elevate Moxy above the rest. As a result, the Chicago Tribune published a print feature published on the property’s opening day. It delivered immediate buzz within the local market (and beyond, thanks to syndication).
Award: Gold
Why We Won: Tasked with capitalizing on the recent America’s Cup in Bermuda, TURNER brought Bill Springer, Editor-in-Chief of Ocean Home, to Bermuda twice. We gave him access to a series of prestigious, behind-the-scenes experiences prior to and during the Cup. As a result, Ocean Home’s June-July 2017 issue was a Bermuda Destination issue. It included a series of feature stories that highlighted the island’s luxurious side.
Award: Gold
Why We Won: To celebrate the “Year of the Woman,” TURNER, in partnership with Audley Travel, developed female travel itineraries and story ideas for Audley. One trip was developed exclusively for Muse, Robb Report’s inaugural women-focused travel publication. The trip resulted in a 13-page feature story demonstrating Audley’s ability to open clients’ eyes to the world through local craftspeople.
Award: Gold
Why We Won: One of nature’s greatest spectacles – the world’s largest sandhill crane migration in Nebraska – flew under the radar until 2018. In collaboration with Nebraska Tourism and the state’s central region DMOs, TURNER targeted top media to attend the March 2018 migration. We invited some of our favorite writers, editors and content producers to experience the migration in person – on both group and individual trips. National Geographic’s resulting feature article and video generated 26+ million UMV, 68 million on social reach and 20K+ views of the 5+ minute video.
Learn more
Award: Gold
Why We Won: REI Adventures re-launched expanded its Women’s Adventure program in early 2017. The program created new itineraries for women in national and international destinations. TURNER spread the word, earning consistent, regular coverage on the program and relevance of REI Adventures in the conversation about women in travel. Our efforts alone resulted in 31 articles and 179,517,783 impressions. Outlets included SHAPE, The New York Times, Conde Nast Traveler, Thrillist, National Geographic Traveler, Travel + Leisure, and LA Times. The program also has seen a 130 percent growth in revenue year over year.
Award: Silver
Why We Won: To increase destination recognition within key consumer demographics, TURNER developed a comprehensive South Walton FAM program for both group and individual trips. As a result of TURNER pitching efforts, Visit South Walton hosted Fathom writer Rachel Kurlander for a four-day visit. Her 3,450-word, 23-image article – entitled “Shhh! This Picture-Perfect Beach Community Is Florida's Best-Kept Secret” – positioned South Walton as a luxury destination (the “Hamptons of the South”). Want to get in on the best hotel public relations in the biz?
TURNER is hiring.
Chicago Tribune Debuts Moxy Chicago Downtown to Fun-Hunters Everywhere
Award: Gold
Why We Won: TURNER brought Chicago Tribune travel editor Lori Rackl and a photographer to Moxy Chicago Downtown prior to the hotel’s launch. We introduced her to the philosophy of the brand, our F&B options, and the special eccentricities that elevate Moxy above the rest. As a result, the Chicago Tribune published a print feature published on the property’s opening day. It delivered immediate buzz within the local market (and beyond, thanks to syndication).
Bermuda Tourism Authority Dominates Ocean Home June Issue
Award: Gold
Why We Won: Tasked with capitalizing on the recent America’s Cup in Bermuda, TURNER brought Bill Springer, Editor-in-Chief of Ocean Home, to Bermuda twice. We gave him access to a series of prestigious, behind-the-scenes experiences prior to and during the Cup. As a result, Ocean Home’s June-July 2017 issue was a Bermuda Destination issue. It included a series of feature stories that highlighted the island’s luxurious side.
Audley Travel Featured in Muse's Inaugural Issue
Award: Gold
Why We Won: To celebrate the “Year of the Woman,” TURNER, in partnership with Audley Travel, developed female travel itineraries and story ideas for Audley. One trip was developed exclusively for Muse, Robb Report’s inaugural women-focused travel publication. The trip resulted in a 13-page feature story demonstrating Audley’s ability to open clients’ eyes to the world through local craftspeople.
National Geographic's "Year of the Bird" – Nebraska Tourism Crane Migration
Award: Gold
Why We Won: One of nature’s greatest spectacles – the world’s largest sandhill crane migration in Nebraska – flew under the radar until 2018. In collaboration with Nebraska Tourism and the state’s central region DMOs, TURNER targeted top media to attend the March 2018 migration. We invited some of our favorite writers, editors and content producers to experience the migration in person – on both group and individual trips. National Geographic’s resulting feature article and video generated 26+ million UMV, 68 million on social reach and 20K+ views of the 5+ minute video.
Learn more
Level the Playing Field Around the World: REI Adventures and the Re-Launch of their Global Women’s Adventure Program
Award: Gold
Why We Won: REI Adventures re-launched expanded its Women’s Adventure program in early 2017. The program created new itineraries for women in national and international destinations. TURNER spread the word, earning consistent, regular coverage on the program and relevance of REI Adventures in the conversation about women in travel. Our efforts alone resulted in 31 articles and 179,517,783 impressions. Outlets included SHAPE, The New York Times, Conde Nast Traveler, Thrillist, National Geographic Traveler, Travel + Leisure, and LA Times. The program also has seen a 130 percent growth in revenue year over year.
Fathom Features South Walton as the Hamptons of South
Award: Silver
Why We Won: To increase destination recognition within key consumer demographics, TURNER developed a comprehensive South Walton FAM program for both group and individual trips. As a result of TURNER pitching efforts, Visit South Walton hosted Fathom writer Rachel Kurlander for a four-day visit. Her 3,450-word, 23-image article – entitled “Shhh! This Picture-Perfect Beach Community Is Florida's Best-Kept Secret” – positioned South Walton as a luxury destination (the “Hamptons of the South”). Want to get in on the best hotel public relations in the biz?
TURNER is hiring.
TURNER and Partners Win Big At The 2023 HSMAI Adrian Awards
Alongside our extraordinary partners, TURNER has been recognized in the 2023 Hotel Sales & Marketing Association International’s (HSMAI) Adrian Awards
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TURNER’s Greatest Hits: 2017 Edition
TURNER celebrated its 20 th anniversary in 2017 with one of its biggest years yet. Read on for just a few highlights … Best of Show TURNER and our...