2 min read
Award: Gold
Why We Won: TURNER brought Chicago Tribune travel editor Lori Rackl and a photographer to Moxy Chicago Downtown prior to the hotel’s launch. We introduced her to the philosophy of the brand, our F&B options, and the special eccentricities that elevate Moxy above the rest. As a result, the Chicago Tribune published a print feature published on the property’s opening day. It delivered immediate buzz within the local market (and beyond, thanks to syndication).
Award: Gold
Why We Won: Tasked with capitalizing on the recent America’s Cup in Bermuda, TURNER brought Bill Springer, Editor-in-Chief of Ocean Home, to Bermuda twice. We gave him access to a series of prestigious, behind-the-scenes experiences prior to and during the Cup. As a result, Ocean Home’s June-July 2017 issue was a Bermuda Destination issue. It included a series of feature stories that highlighted the island’s luxurious side.
Award: Gold
Why We Won: To celebrate the “Year of the Woman,” TURNER, in partnership with Audley Travel, developed female travel itineraries and story ideas for Audley. One trip was developed exclusively for Muse, Robb Report’s inaugural women-focused travel publication. The trip resulted in a 13-page feature story demonstrating Audley’s ability to open clients’ eyes to the world through local craftspeople.
Award: Gold
Why We Won: One of nature’s greatest spectacles – the world’s largest sandhill crane migration in Nebraska – flew under the radar until 2018. In collaboration with Nebraska Tourism and the state’s central region DMOs, TURNER targeted top media to attend the March 2018 migration. We invited some of our favorite writers, editors and content producers to experience the migration in person – on both group and individual trips. National Geographic’s resulting feature article and video generated 26+ million UMV, 68 million on social reach and 20K+ views of the 5+ minute video.
Learn more
Award: Gold
Why We Won: REI Adventures re-launched expanded its Women’s Adventure program in early 2017. The program created new itineraries for women in national and international destinations. TURNER spread the word, earning consistent, regular coverage on the program and relevance of REI Adventures in the conversation about women in travel. Our efforts alone resulted in 31 articles and 179,517,783 impressions. Outlets included SHAPE, The New York Times, Conde Nast Traveler, Thrillist, National Geographic Traveler, Travel + Leisure, and LA Times. The program also has seen a 130 percent growth in revenue year over year.
Award: Silver
Why We Won: To increase destination recognition within key consumer demographics, TURNER developed a comprehensive South Walton FAM program for both group and individual trips. As a result of TURNER pitching efforts, Visit South Walton hosted Fathom writer Rachel Kurlander for a four-day visit. Her 3,450-word, 23-image article – entitled “Shhh! This Picture-Perfect Beach Community Is Florida's Best-Kept Secret” – positioned South Walton as a luxury destination (the “Hamptons of the South”). Want to get in on the best hotel public relations in the biz?
TURNER is hiring.
Tyler Wilcox: April 17, 2024
For the past few years, we’ve been chatting with some of our favorite writers, podcasters, influencers and content creators for our TURNER Q&A series...
Malcolm Griffiths: April 11, 2024
Tipped to be a major travel trend for 2024, Silent Tourism and travelers’ quest for “quietude” has surged in the media in early April 2024, thanks in...
Tyler Wilcox: April 4, 2024
As the founder of Tourism Lens and a full-time travel news reporter at Bloomberg Pursuits, Lebawit Lily Girma’s passion for storytelling is only...
