TURNER Weekly Download 12.5.14

Social Media As A Core Pillar Of Content Marketing

Forbes predicts that social media marketing will finally be embraced as a core pillar of content marketing in 2015. Brands must realize that content is the anatomic particle of every aspect of marketing and that a distribution strategy for that content is just as important, if not more important, than the content itself. Social media is the most effective method of amplifying reach and connecting with the consumer audience.

Amazon’s New Travel Site

Amazon plans to launch its own travel service on January 1, 2015, featuring booking at independent hotels and resorts near major cities. Skift offers an exclusive first look at Amazon Travel’s new hotel contract including details about the online retail giant’s strategy, implementation and meetings with suppliers.

Instagram Isn’t Going Anywhere

With 200 million monthly users, Instagram is the network for image-based social media marketing and shows no signs of slowing down. Instagram’s integrated social and mobile approach is expected to support high growth rates in 2015 as brands leverage these two powerful technologies in social media marketing.

Content Marketing In 2015

Heading into 2015, brands must focus on building content ecosystems that include a variety of components designed to enhance one other and better engage the next-generation consumer. “Today’s best content campaigns integrate on- and off-property live events; aggressive social media; brand.com, blog and app platforms; user generated content; and different types of content formats including a rise in video production.”

Google’s New Approach To SEO

Solid writers are quickly becoming the real heroes of the online world as Google shifts its online search focus to favor editorial-quality content over traditional SEO techniques. Google’s latest update, Panda 4.0, will refine search results to deliver well-written, newsworthy content rather than relying on SEO alone. To better understand how search optimization has evolved, take a look at this infographic on new versus old SEO.