PRSA Shadow Day: A Walk in Turner PR's Shoes….
TURNER had the opportunity to host PRSSA student, Hillary King, for PRSA Colorado's Shadow Day. Below, she shares what she gleaned from her whirlwind...
1 min read
Earlier today, our Sr. Director of PR & Digital Integration, Jillian Smith, was invited to present the latest social media platforms to the
PRSA Travel & Tourism group in the first
Brown Bag session of 2012. In this presentation, we tackled how to identify your social media goals, brand assets, target audiences and apply that knowledge to the cool kids of the social media scene including pinning with
Pinterest, utilizing
Google+ for Hangouts and SEO, turning iPhone pictures into works of art with
Instagram and blogging with the under 30 crowd on
Tumblr. Of course, this crew was pretty savvy and asked great questions and event shared some of their insight using these channels. Thanks for the invite, PRSA! Below is a topline guide of best practices for setting up new channels, and lucky for you, you can access the entire presentation
HERE
- Identify your brand goals
- Master the basics on Facebook and Twitter
- Create a clear target guest (could be broken into tiers)
- Inventory brand assets and strengths
- Choose one new channel at a time and build robustly
- Watch analytics, web traffic and bookings and determine ROI
- Be open to tweaks and changes
- Go for it!
2 min read
PRSA Shadow Day: Top 5 Lessons Learned
Turner PR had the opportunity to host two public relations students, Alyse and Cassie, for PRSA Colorado’s Shadow Day 2014. After an eventful day of...
2 min read
How To Make The Most Of Your PRSA Travel & Tourism Conference In 2018
Designed to help you navigate the industry's unique opportunities and challenges, the Public Relations Society of America (PRSA) Travel & Tourism...