Introducing the Aloft and Element Austin Downtown Experience

Say hello to Aloft and Element Austin Downtown, a dual-branded concept opening in late-July of 2017. Located in the heart of downtown Austin – on 7^th and Congress Avenue – it puts you right in the action of Texas’ vibrant capital, giving you easy access to the city’s famous music and food scenes. Don’t think of it as a hotel. Aloft and Element Austin Downtown is an immersive experience.

And that experience starts from the moment you arrive. A foundational component of Element Austin Downtown’s concept is shared space that encourages guests and locals to interact and explore. The arrival experience is woven into the artfully designed restaurant and coffeehouse concepts that share the first and second floor and are accessible to locals through separate street entrances. 

The foundation of the property is food & beverage experiences including Upstairs at Caroline — the ultimate Backyard Bar complete with an open air gaming space, a living wall, craveable street tacos, fun and playful cocktails (including adult snow cones), and a local selection of canned brews — and Caroline — an urban neighborhood restaurant with locally inspired fare and scratch made bakery items coupled with a unique take on classic cocktails and an amazing coffee program. 

Details are key. Designed for global travelers, Aloft Austin Downtown offers comfortable-loft inspired rooms and a vibrant social scene, all in a modern tech-savvy environment. Playing off of the downtown location, the urban-inspired design features exposed ceilings and industrial architecture. Colorful patterns and illustrations keep the space new and upbeat from day to night. All guest rooms feature 9-foot-high ceilings, plush platform beds, custom Aloft bath amenities and rainfall shower heads.

Meanwhile, Element Austin Downtown’s design embraces an organic, mindful aesthetic, combining eco-friendly touch points that fit seamlessly with life’s natural rhythm.  The guestrooms are well appointed with clean design that emphasizes natural light and space maximization. Built “green from the ground up,” the Element focuses on sustainability in every aspect of its design, including water-efficient faucets and fixtures, energy-efficient appliances, and an extensive recycling program.

Along with the unique social spaces, the dual branded concept brings Element Austin Downtown’s focus on whole living and balance, and Aloft Austin Downtown’s dedication to innovation and the connected traveler, to the Austin marketplace.