1 min read

Largest Beacon Deployment, In-Flight Craft Beer, and Voice Recognition Ads: TPR Weekly Download 4.4.14

Emily Walsh : April 04, 2014

Curating Content Through Resort Employees

Marriott International has more than 333,000 employees working for the hotel brand all over the world. These ‘eyes on-the-ground’ are some of the most important contributors to the hotel group’s four-person digital corporate communications team, as these employees are closest to the guests, the properties, and the organization’s culture. Travaasa Experiential Resorts is another example of a resort brand curating it’s digital content from the employees. The Travaasa Blog, specifically, is a collection of tips, tricks, advice and knowledge from staff, covering the brand’s five essential pillars: Adventure, Culture, Cuisine, Fitness, Spa & Wellness.

Voice Recognition-Enabled Mobile Apps

This week, NPR started running voice recognition-enabled ads on its smartphone mobile app meant to capture the attention of its tech-savvy audience, asking consumers to “say download now” or “say learn more”. These futuristic promotions are quickly becoming a popular tool for advertisers like JetBlue who want to boost extremely low response rates for mobile ads.

Largest Beacon Deployment Ever

Luxury jewelry company, Fabargé, staged the biggest beacon deployment ever on Tuesday during The Big Egg Hunt, New York City’s traditional Easter egg hunt on steroids. A total of 275 toddler-sized eggs designed by a globally renowned artist, designer, architect, photographer or brand were scattered around the city. By downloading the Big Egg Hunt mobile app, participants can “check in” at the location of each egg to receive alerts including information about the egg and who designed it. Each check also counts as one entry in a sweepstakes to win one of three Fabargé gemstone pendants.

Select Airlines Now Offering In-Flight Craft Beer

America’s obsession with great hops is finally taking off with the addition of craft beers to in-flight beverage lists. “ Craft beer sales reached $14.3 billion in 2013, an increase of 20% on the previous year.” To keep up with consumer taste, Alaska Airlines, JetBlue and Southwest recently joined Virgin Atlantic and Delta in stocking craft brews on their drink carts.

Brands’ Google+ Content Receiving More Engagement Than Twitter

If brands are not already utilizing Google+ in the marketing strategy, now is the time to start. A recent report shows that brands posting content on Google+ and Twitter see twice as much engagement on Google+. The fan acquisition comparison is also a notable takeaway for marketers using social media to reach consumers. On average, top brands have collected 90% as many followers on Plus as on Twitter. After a few years of struggle, it looks like Google+ is finally making waves in the social media world.

2 min read

Well-To-Do Wellness

Tyler Wilcox : September 06, 2019

Where digital meets travel + lifestyle … A collection of can’t-miss news from this week, including wellness trends. Sign up to get the TURNER Weekly...

3 min read

Six Reasons Why The Source Hotel, Denver Is One Of The New York Times’ Most Anticipated Hotels Of 2018

Deborah Park : January 11, 2018

The buzz is building. This week, The New York Times’ Elaine Glusac singled out The Source Hotel, Denver as one of the new hotels to check out in 2018...

1 min read

Best PR Hits of the Week: December 3 - 8

Stephanie Panico : December 10, 2012

Even as the temperature goes down, the clients at Turner PR stay hot. Here is a recap of the best PR hits from last week: The online edition of ...